10 Things Your Content Marketing Strategy Needs in Order to Survive


So you've decided to go with a content marketing strategy? Congratulations! Welcome to the world of inbound marketing. Before you begin dominating your industry, however, you'll need to make sure all your bases are covered.

To which bases, exactly, are we referring? Major marketing influencer and entrepreneur, Neil Patel, put together a list of the core elements every thriving content marketing strategy was following, and every failing campaign was lacking. So, here are 10 tips to keep your content marketing campaign alive and well:

1. Know your Purpose
This is not to be taken as 'know your company's mission statement and then write it on every piece of marketing collateral.' Rather, know why you've adopted content marketing, what goals you hope to set and achieve and the reason behind every piece of content.

Before a single email, blog or landing page is created, know what purpose they each serve, and how they contribute to the purpose of your overall campaign.

2. Know your Audience
To know your purpose, you must know who its catering to. And no, everybody is not an acceptable answer to the question who is your audience?

We help each of our clients create what we call a buyer persona, which is a holistic description of your perfect customer. Age, geographic location and budget are all things to consider when sketching this "dream client."

3. Know your Message
Now that you have an audience, what are you going to say to them? Maybe you know what to say, but struggle with how to say it. Patel suggests this three-step process to developing a message:

  • Look at your mission statement. If your company doesn't have one, you might want to consider creating one.
  • Write down your core message. What is the sole benefit a customer gets through buying your products or services?
  • Write down your secondary messages. What are the secondary benefits your customers get?

Once you've developed a core message, the possibilities for content are endless. Just be sure to effectively convey your message!

4. Produce consistent content
To piggy back on the previous tip, your message should be the core of every piece of content you produce. Search engines reward sites that are producing fresh, relevant and consistent content.

Patel explains "when search engines rank results, they tend to prefer pages that have historic authority and fresh content." This means that search engine result pages (SERPs) may show a blog you published two years ago right under your most recent post about a similar topic.

All of your blogs, videos, social media posts, etc. should convey that very core message.

5. Build internal links
Some may consider this complex, but it's actually a quite simple task that improves your SEO. "Internal link building simply involves creating links from one page of your website to another," Patel explains.

In your next blog post, try finding a suitable place to link to one of your website's internal pages, or to another piece of your content that is relevant to the topic at hand.

6. Use images
Social media posts with images will receive more clicks than those without. This principal should be applied to your blog posts, emails, etc. Plan text is boring, and your readers won't stick around for long without images drawing them in.

Including stock photos in your marketing budget is a must-do. Don't be scared to spend a few dollars on nice, clean pictures that drive your message home and appeal to your audience.

7. Use keywords
Keywords, keywords, keywords! Every marketer has heard this mantra at least once in their career, but let's set a few keyword myths straight:

Shoveling keywords into your content will not "trick" search engines into sticking you right at the top of the page. Neither will entering generic keywords or, worse yet, neglecting to use keywords altogether.

Use keywords in a way search engine algorithms agree with. Best place to start? Research!

8. Actively promote your content calls to action
Publishing your content is only the start of it. Make sure this is seen by everyone in your Google+ circles, all of your YouTube viewers, Facebook friends, Twitter followers, Pinterest pinners et al.

Didn't get as many hits as you expected? Wait a week, and push it out again! For bonus points, try a different hashtag.

9. Diversify your content
Content is more than just a blog post. Content encompasses everything you publish: social media posts, downloadables, email blasts, videos, webinars.

Avoid tunnel vision. Don't spend all your time in one medium. Try them all and you just might be surprised at your own creativity.

10. Monetize your content
At the beginning of this list, we said that your content marketing campaign should serve a purpose. Whatever your purpose may be, it serves yet another purpose: sales.

If your content is not driving sales in the right direction (up), it's time to make some changes. The first think to look at would be your use of calls to action. Calls to action are buttons, links, or other clickable icons that encourage your visitors to take some sort of actions, such as downloading a cheat sheet or attending one of your webinars. These are your golden ticket to accessing the most valuable information you can: contact information. Those who take you up on your offers are the ones you want to continue targeting.


Improving your conversion rates doesn't have to be a game, SEO is not about "tricking the system." Likewise, marketing isn't about being aggressively obnoxious (or obnoxiously aggressive, for that matter). Content marketing is about attracting the right visitors by having the right content in the right places. Think of this list as the ten commandments of content marketing, and you will be reaping the benefits in no time.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


How To Convert Website Visitors into Qualified Leads

Now that you've tackled the first step of inbound marketing, attracting the right visitors to your website, what's next? How do you keep those visitors to stay interested after reading your blogs and visiting other pages with the appropriate, relevant content you've produced? Screen shot 2014-03-26 at 2.33.15 PM

Converting these visitors into qualified leads is the second action to take in your inbound marketing strategy, and you'll do this mainly by gathering their contact info.

Seldom do people give up their information with no incentive, however, so you'll need to offer something in exchange for a visitor's information. Typically the incentive comes in the form of content, like ebooks or cheat sheets.

So where do these transactions take place? Some of the most important tools in converting visitors into leads are:

These are buttons, links, or other clickable icons that encourage your visitors to take some sort of actions, such as downloading a cheat sheet or attending one of your webinars. This is how most contact information is gathered, but again, there needs to be strong incentive for your visitor to give up that information. Make sure calls-to-action do a good job of enticing your visitors.

Landing Pages
Once a visitor clicks on a call to action, they should be directed somewhere new, once the transaction is carried out. This is called a landing page.

Landing pages house forms, which are what the visitor fills out with their contact information. A visitor becomes a lead once this happens, so make your forms as clear and user-friendly as possible.

Be sure to keep track of the information you collect through these tools, these are the visitors that you've converted into leads! Anyone submitting their contact information does so because they see value in what you're offering in exchange. Stay tuned, next week we'll discuss how to close these leads into customers!



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


Blogging Workshop Rerun!


Thanks to everyone that signed up for our second workshop in our Uncorked education series, it sold out in a week!

Since content creation is such an important part of inbound marketing, we wanted to give everyone else a chance to attend our blogging workshop. Which is why we are announcing a second Uncorked: Content Creation and Promotion workshop on Wed., April 30 from 3-6 p.m.

Learn how to attract the right traffic to your website through content like blogs and landing pages. After all, content is king!



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237

5 Reasons Why Every Business Needs a Blog

A question we are often asked is "why should I blog?" Though the purpose your blog serves may vary depending on your business, the underlying theme is that content creation is an important part of your inbound marketing strategy. In regards to that, here are the five reasons why every business should be blogging by now:

1. Boost your SEO whyblog
Search engines love fresh, relevant content. Your business will be rewarded in local search results. All it takes is one blog, about a trending or otherwise relevant topic, to make your website explode with visitors.

2. Attract the right traffic
Traffic is drawn to your site through the content you put on it, like blogs and landing pages. According to a recent HubSpot survey, blogging led to more customers for 60% of businesses.

3. Keep your marketing efforts focused
Blogs are the heart of your marketing campaign. They drive the content that is pushed out on social media, emails, and landing pages. They also help keep your values and mission in focus.

4. Keep your customers updated
When you visit a site's news section, and the last piece was written in 2011, what thoughts cross your mind? Is this business still operating? Have they not had new products in three years? Outdated info can turn away a once prospective lead very quickly. Let everyone know your company is alive and well with a steady stream of fresh content.

5. Give your site a voice
Think of blogs as a receptionist for your website. They are the face of your business to the public, and give your site its own voice. Also, if your site is very simple (not a bad thing!), think of your blog as the place to get creative.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


Why Inbound Marketing? Case Study: Arbor Lawn and Tree

At Nextiny Marketing, we don't just build your website. We provide inbound marketing strategies that get you more customers, not just more social media followers (though we do that, too!). 

Through the inbound marketing methodology, we help businesses of all sizes attract more of the right visitors to their site, covert these visitors into leads, and close these leads as customers. arborsnapshot

Rather than hearing it from us, here's what Jake Broen of Arbor Lawn and Tree has to say about the way we do business:

“After taking over an existing landscape maintenance company with little to no online presence, I hired Nextiny Marketing as our Internet marketing company. The online presence of Arbor Lawn and Tree has increased significantly in a very short time, going from the 8th page of google to the 1st page for many of our keywords.

I was most impressed in Gabriel and his staff's ability to explain the concepts and strategies used in everyday terms. Arbor Lawn and Tree has grown significantly over the past few months and majority of our leads are generated by our newfound online presence. If you are a business owner looking to create an online presence and generate more leads then Nextiny Marketing is the company for you.”

- Jake Broen, Arbor Lawn and Tree

If you're interested in working with Nextiny Marketing for your Internet marketing campaigns, give us a call today!

Download our Google+ Cheat Sheet Below! 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

HubSpot's Brian Halligan talks about Inbound Marketing in Tampa

brianhalliganWednesday night, the Nextiny Marketing team took a field trip up to Tampa and attended their first ever HubSpot User Group (HUG) meetup. As recent certified HubSpot partners, the team was excited to meet HubSpot's very own Brian Halligan, CEO and founder, for a nice "fireside chat." What did we chat about? All things inbound.

Inbound marketing, as mentioned in previous blog posts, revolves around the idea that "content is king." Content, Brian explained, is your company's most valuable asset. It's the top layer of the inbound marketing "funnel," and is where you should invest at least 70 percent of your efforts in an ideal campaign.

ebizsalesfunnel-hubspot62Fresh content, like blogs, is what drives traffic to your website and keeps you at the top of your local Google ranking. Other marketing collateral, such as downloadables, email blasts, case studies and testimonials should come later in that funnel, making up the remaining 30 percent of your campaign.

Though Content is King, Brian emphasized that you don't have to be a good writer to be a content creator. If you have great ideas, he said, share them. They'll spread like wildfire.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


How Can I Generate More Leads From My Website?


There are four actions to the Inbound Marketing methodology: Attracting, Converting, Closing and Delighting your ideal customers.  Today, let's look at how to start with the first step in the Inbound Marketing process: attracting traffic to your website. To turn strangers into customers, you must draw them in to a place where they may learn about your products and services.

Like a shop on the corner of a busy street, however, you don't want just anyone coming in without any real interest in what your're selling. You want to attract potential buyers, your perfect customer. HubSpot calls these your buyer personas, which are essentially "holistic ideals of what your customers are really like, inside and out." 

To attract your dream customer to your website, you must know what they're looking for, and where. Remember the real estate mantra "location, location, location?" Simply put, you need to have the right content in the right places. Some of the best places to do so are:

Blogs- Blogs are the best way to attract new visitors to your site. Blogs provide relatable, informative content to your dream customers and this type of fresh content is sure to bump you up on search engine ranking.

Social Media- This platform is all about putting a human face to your brand. Having social media pages will extend your reach to the right clients, where they just so happen to be naturally. 

Keywords- Almost every purchase starts with some sort of search. Word of mouth referrals go far, but an organic internet search is likely where you'll attract your clients. By figuring out what it is your clients are going to type into that search engine, you are then able to incorporate these words and phrases into your content, boosting your chances of showing up on the first pages of Google.

Pages- Almost every company website has landing pages that provide additional content about itself- menus, About Us pages, testimonials, locations, the list goes on. This content is what speaks to your buyers, and also increases your search ranking.

Having the right content, in the right place at the right time is what Inbound Marketing is all about. By producing blogs, social media pages, keywords and landing pages, you've just completed the first action to Inbound Marketing- attracting traffic to your website. Stay tuned to learn how to convert this traffic to leads in our next blog!



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237

How to Come up on Local Results and the Google Carousel

Google added another new twist to search in July 2013 called Carousel, which displays multiple images at the top of search results. This new algorithm is particularly useful for the hospitality, travel and restaurant industries. Researcher BrightEdge found that Google Carousel affects 14 percent of keywords for various industries. The new algorithm is interesting because it deals more with reward than punishment.

google-carouselWorking With Carousel

Unlike most other Google updates, Carousel did not trigger any noticeable traffic plunges. Instead, this new algorithm increases a business' chances of making the first position on search results. The new presentation of 20 images at the top, which link to web pages, gives businesses more visibility compared to the the 6 or 10 pack of text results. At the same time, a business must now compete with 19 other images.

The Carousel images are affected by various factors, as pages with customer reviews often get prioritized in search results. By encouraging customers to review your business, you increase your chances of Carousel placement. You can gain these reviews by creating a Google Places for Business and Google+ page and use only high resolution images. The reason it's a good idea to use Google Places and Google+ is because it helps make your business more familiar to the search engine and it allows you to control the content that is displayed about your business.

Carousel in its Infancy

In its beginning stages, Carousel does not appear on all keyword searches. But it does show up for certain searches like hotels and restaurants. It appears that the core of its listings involves local businesses, as the search giant continues its mission to find new ways to be everyone's connection to whatever they are searching for in any given city. In its updates, Carousel continues to evolve, showing colorful results for a growing list of keywords.

Entertainment is one of the keywords expected to grow in significance, since the search engine embraces pop culture. Night clubs and other local venues will likely be important categories that help connect users with their local scenes. Carousel will also likely reflect sites that use Responsive Web Design and can be easily read on mobile devices. One of the things that's clear about Carousel is that it is meant to connect consumers with each other in the form of reviews, which may help people find what they are searching for faster.


Download our Google+ Cheat Sheet Below! 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How to Leverage Google Plus to Increase Your Websites Ranking


Google+ activity has become a factor on search rankings, which is why it's a good idea to have a Google+ account and to create a certain amount of interactivity. Your business can grow in authoritative importance by getting +1s, which are viewed as votes for your site or posts. Building a following on Google+ then engaging with followers is becoming a part of SEO strategy and it probably isn't going away. Even though Facebook may still be more popular, +1's are becoming more important than Facebook likes when it comes to search rankings.

Evaluating Web Pages
Web researcher, Moz, has found that +1's are actually a top factor for Google search rankings. Moz developed a metric called Page Authority that can predict rankings in Google. You can check how any websites is scored on the 100 point scale at OpenSitExplorer.org. Another web researcher, Searchmetrics, announced similar findings that +1's are the most significant factor affecting rankings.

Creating +1 Credibility
Focusing your mission on getting +1's should accompany creating quality content that earns people's attention. Google treats blogs as having high credibility as long as the blog has a strong following and the information helps improve the user experience. Google now treats +1's as having the same level of authority as a blog. Each Google+ post has its own URL and can be as long as a blog. Longer posts usually get better rankings.

Sharing Posts
The best thing you can do to maximize +1's is to interact as much as you can with followers. That doesn't mean post as often as you like. You need to keep your posts limited so that followers are not overwhelmed. At the same time, you should engage with others by commenting on a lot of different people's posts. Show others that you support their causes by giving them +1s. It's a good idea to plan a schedule for Google+ posts and mix up the posts with photos and videos.

Google Authorship
One way to let Google know that you are a serious publisher is to claim Authorship to your web content. First you need to create a Google+ profile. You can include author tags in your links so that Google knows to add a thumbnail of your portrait next to the link. This strategy lets users who find your links in Google learn who you are quickly and develop a familiarity with your brand.

Download our Google+ Cheat Sheet Below! 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Google Hummingbird for SEO Blogging

google-hummingbirdGoogle Hummingbird is an algorithmic update that improves the search experience. Launched in August 2013, Hummingbird attempts to be more intuitive about what a user is really searching for. In the past Google's search results were largely based on guesses about what the robots thought the user meant based on keywords. Now Hummingbird considers the context of a query with the intent of refining and speeding up searches. This new approach to search outdates certain thinking about SEO blogging techniques.

How Hummingbird Affects Blogging

Blogging historically has been about sharing expertise in a friendly memorable way. If the information you share in blogs attracts a wide audience, it could be information extracted by Hummingbird that is displayed as a search result without providing a link to the original content. In many ways, Hummingbird is competing with blogs and websites themselves for attention, since Hummingbird's function is to answer user queries as quickly as possible. By providing answers instead of just links, Hummingbird draws from a growing knowledge database. Bloggers are now pressured to be more intense and memorable thought leaders.

A New Era for Search

The changes marked a new beginning for Google, which had not made so many radical changes to its algorithm in over a decade. Even though Google Hummingbird is like a complete overhaul, it still incorporates updates of the past such as Panda and Penguin. A new technology that it introduces is "conversational search," which uses natural language and semantic search to help understand the context of a query. Hummingbird also works for Chrome users as a tool for using the human voice to ask the search engine a question.

It's no longer the era in which a web page having matching words to a query will gain accidental success. It is more likely that Google Hummingbird will answer a user's question before it provides links to random sites that happen to use similar keywords. Hummingbird marks a major development in the search for knowledge, which outdates the search for just matching words that might be what users are searching for.

Hummingbird Effects

If any sites were affected by Hummingbird they would have felt it by now. Chances are it had minimum adverse impact on sites since it was more geared for improving the search experience than penalizing sites. Google will likely continue it's exploration into the meaning behind words as the new basis for search.

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Using Google+ for Social SEO

blog-seo and social media convergenceSocial media has become essential to many big and small businesses, but not all social networks are equal from a Google SEO perspective. Facebook likes help your image on Facebook, but a like isn't as powerful of a vote as a +1 in the eyes of Google, whose social network has many of the standard features for sharing. Google+ is about building communities that want to engage with others about focused topics instead of the randomness and silliness found on other social networks.

Search Rank Factors

As stated in a recent revealing article about Google SEO, there is no secret to Google+ other than it is a platform that can be used with unlimited potential. It all depends on how you use your tools and imagination. The top factors that affect search rankings provided by Google+ include Authorship, Author Rank and About page links. Other SEO factors that are more driven by consumers include reviews and mentions.

Google Authorship is very important to search rankings because Google prioritizes authoritative sites, which is why popular blogs tend to get higher rankings than writers who do not claim Authorship. By claiming Authorship to your online writing, all of your work will be recognized by the search engine. The more you update your writing with useful content, the more authoritative reputation you will gain with the search engine. 

Building Your Influence

Your Author Rank is critical to the strength of your search rankings, which are shaped by the quality of your expertise and influence. You can build influence by including important links on your profile's About page to web pages full of useful content that contain G+ links back to your profile. While there is no actual direct benefit from getting a +1 in terms of Google Search ranking, it helps Google+ determine if the content fits the "What's Hot" category. One of the best ways to improve your Author Rank is to write a successful blog. 

When your business is reviewed it can get indexed in Google Search, especially if the review is written by an individual with a Google+ account. Even though negative reviews can show up just as high as positive reviews, it's better to attract positive reviews, which lead to better click through rates. Mentions to your business page by people or pages viewed by Google as authoritative can provide a strong benefit to your Google SEO campaign. 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Does Your Flashy Web Design Really Help Your Website?


As the internet evolves, it is becoming increasingly clear that certain website design techniques that were once thought to be essential can actually hurt your web traffic. As much as website owners want their sites to be a showcase of attractive modern technology, fancy bells and whistles can add up to diminishing returns. Most people explore websites to find useful information, not to be mesmerized by web design. While it's fine to make your site look nice and presentable, a higher priority should be to provide content that target users are searching for with easy navigation. 

Focus on Relevance

The core fundamental wisdom of successful web design should be focused on content and elements that empower the user. Your home page should be instantly understandable to any new user that is interested in the site's subject matter. Most new users will only give your site a matter of seconds before they make a decision as to whether or not it serves their needs. That's why you really don't need fancy sidebars, large graphics or anything that clutters your page with irrelevant elements. Many web designers put too much emphasis on trendy technology that doesn't attract or impress people who are more interested in finding useful tools or content. Try to avoid adding elements to your site that have no proven value other than to seem "hip."

Avoid Annoying Interruptions 

Every website needs to be based on a central theme. Almost anything else that doesn't help communicate that central theme runs the risk of being a distraction. Elements such as Flash intros, photo carousels and automatic popups can slow users down and keep them from finding what they are really looking for. It's better not to gamble with annoying interruptive elements just for the sake of exhibiting the latest trendy website design techniques. You should completely avoid using autoplay videos or audio, since no one likes to be surprised by such media, especially if they are at work and don't want adjacent workers to know what they are doing. 

While online publications with massive audiences can afford to use popup ads as revenue streams, small businesses with limited followings need to be less interruptive since it opens the door for consumers to explore more user-friendly competitors. Another reason why fancy website design techniques don't always work well is that cumbersome technology such as JavaScript does not load quickly on mobile devices. 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How important are reviews for your local Google ranking?

Google reviews are created by people with Google+ accounts. These reviews have much more impact in search rankings than Yelp or other local search sites. Quality and quantity of reviews are the most important factors that affect Google ranking. This conclusion came from an extensive study by Digital Marketing Works (DMW). The key for marketers is the more quality reviews you can get, the better chance of a high Google ranking. Another ranking variable is distance and travel time, but market size does not seem to make a difference. 

Importance of Reviews

A key finding of the study was a correlation between Carousel rank and Google review ratings. Google introduced "Local Carousel" in June 2013, which helps local businesses get more exposure on local searches. The carousel is a reel of small thumbnails at the top of the search results. Thumbnails link to pages relating to search queries. Sometimes the thumbnails can link to Google reviews, which means perception about your business can be influenced by others online. 
Reviews help define your image for consumers who use them for their research, since reading reviews can help speed up decisions about purchases. Businesses that get the most high quality reviews tend to get high Google ranking. So it's advantageous to optimize your profile for Google reviews, since this content creates extra clicks for your business. Reviews on other sites such as Yahoo have less impact on Google ranking. 

Controlling Content

Lengthy reviews have greater impact on Google ranking than short reviews. Well written reviews can be the best promotion because they are treated as endorsements. But bad reviews can be damaging. That's why you want to make sure that your site gets higher ranking than web pages with bad reviews about your business. You can gain an edge over sites with competing keywords by creating as much authoritative content as possible. 
It's not clear how Google decides which thumbnails to display on search results pages. But one way to get an edge is to create more local content pages than your competitors. Google favors sites that offer a lot of original useful content. Such sites are considered to have authority and can get high search rankings. Using Google+ to develop an Authorship profile helps gain credibility with the search engine. It allows you to control your thumbnail image and the information about your business when it shows up in search results.

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Why should you use Tumblr?

Tumblr, which is owned by Yahoo! Inc., is a popular blogging platform. It's advantageous to use due to its ability to appear high in search rankings. Blogs that attract large followings tend to be favored by search engines if the content is original and useful. The site is the home of over 160 million blogs. These short blogs can be integrated with multimedia and other modern technology.


Success Story

The February 2007 launch of Tumblr was a big success, as it quickly gained several thousand users its first few weeks. Yahoo acquired Tumblr in 2013. The platform lets users sign up for free and choose blogs to follow. You can find blogs to follow by typing in keywords in the search tool. Out of the millions of blogs, there is bound to be something for everyone.
Tumblr is similar to Facebook in its presentation, except that it lets you weed out mediocre content quickly. A typical post includes a colorful high resolution photo and a short paragraph that sums up the news. It's a useful way for businesses, especially publications and entertainers, to promote themselves and it's an easy way to build an online following. The key that makes this site successful is that it facilitates shared interests in a seamless way. 

Building a Following 

Tumblr lets you have a professional online presence by creating your own blog that allows you to upload photos, links, audio and video. It's an easy free way to start a web presence and begin attracting followers. You can create multiple blogs that each have their own unique themes. The platform archives your blogs, which you can edit at anytime. It also includes chat, which can help you engage with followers in real time. 
The key to becoming recognized in this online community is to post compelling content. It can be news, a product review or even your own media events such as video interviews or audio programs. In other words, if you want to create your own video series, it's useful because it combines technology and promotion into one platform so that the blogger can focus on creating quality content.

SEO Advantages

The more original and valuable information you can provide in your blogs, the more likely you will gain notoriety in the blogosphere. Search engines favor blogs if they convey authority and attract a following. Blogs can dominate search results for niche keywords.
On the other hand if you create a Tumblr page and update it with links to your blogs on your main website, not only you will be gaining a link to your site, but you may also come up on the first page of google with your Tumblr page with related keywords, taking another space from your competitors. Tumblr is highly indexed and ranked so it is an easy way to get more exposure on google at the same time you help your main website with links and referred traffic.

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Happy Holidays!

 Happy Holidays!

To our customers and friends-  Happy Holiday's from Nextiny Marketing! We appreciate your business and look forward to a great 2014!

How Hummingbird is Affecting Local SEO

Usually the more Google improves its algorithms, the harder website owners have to work at getting the best rankings. Hummingbird is Google's latest update in August 2013, as it tries to make search more intuitive and refined based on query context instead of just keywords. Google is trying to make its search tool more reflective of actual user intentions as opposed to its classic ball park approach to matching keywords with wide meanings to a wide set of results. Hummingbird attempts to deliver more accurate results faster. This means that SEO must become further refined.

How FAQs Help SEO

If your website contains a frequently asked questions section with answers, then you are helping Google find answers to questions that users are asking. Adding such pages to your website is an effective SEO strategy that will likely help your search rankings for those questions. Hummingbird is designed to answer questions more directly and FAQ pages become the brain food that the algorithm is looking for. At some point Hummingbird may decide to prioritize your FAQ pages to users asking those questions in your local area. That's why it's still important to use your location as a keyword in your web pages. 

Create Fresh Content Content creation seo sarasota

The best way to get better rankings regardless of what Google does, is to keep writing fresh content for your website. It helps build authority with Google for unique content and it lets its robots know that your site is constantly expanding. The key is to make sure the content is useful and that SEO techniques are more about content than trying to get higher rankings. Hummingbird feeds on new information, especially the kind that answers questions that no other websites can answer. Sometimes these answers can even come from user comments reviewing your content.

How Hummingbird Affects Keywords

Google Analytics dumped keyword data in 2013 as SEO experts complained that its core resource was disappearing. It's more proof that Google is putting less faith in keywords and more emphasis on what users are actually looking for or "entity search." Hummingbird uses structured content to have a better grasp what a user is asking based on user history. Hummingbird views entities as objects, properties and relationships and tries to answer questions more with location-based entities than keywords. Layers of personalization will increase with Hummingbird, in which SEO challenges will deal with appropriate content, links and location. 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How "cheap" Search Engine Optimization can ruin your ranking forever

Black hat vs. White hat SEO

Search engine optimization has become a huge focus in web development to the point where most web owners know they need it, but not everyone knows the consequences of cutting corners. If you want to be in the game you have to avoid cheap solutions because there are plenty of web marketing companies that want to sell cheap SEO packages. The problem with cheap marketers is that many of them are promising big results that may never come true and in the process, wreck your search rankings.

Black hat SEO

The best way to handle search engine optimization is to already know the basics yourself and then find people who can carry out your strategy. New companies that haven't even learned the basics of SEO and don't know the difference between black hat and white hat practices can get your site banned from indexes. They don't realize that many of their black hat ideas are outdated and get sites penalized, such as buying links, spamming keywords or creating weak content. Google knows what type of content is in demand and it's getting harder and harder to fool their robots with fluff.In order to win the search engine optimization game you have to do it honestly and avoid black hat techniques. Every page of content needs to be constructed as a useful resource to the target reader. There is no room for trying to get high search rankings for pages that don't deserve attention. It's more productive just to build your site with original valuable content. If you hire people to write high quality blogs or articles for you, be sure they are conveying a message that corresponds with your company's goals . Google wants to reference its users to blogs and articles that are worth reading, not a page that some "SEO guy" has stuffed full of keywords and link-spammed to kingdom come.

Even though Google keeps updating its algorithm of a few hundred factors for determining search rankings, the changes keep moving in the same direction, which is that quality content sites are rewarded while thin weak content sites are pushed down the list. Search engine optimization is not an exact science, but it is becoming part of the art of content development. As long as you have the reader in mind and create vast amounts of content that can't be found on other websites, you are moving in the right direction for search engine optimization. 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How important is it to have a mobile friendly and responsive website?

Responsive web design sarasota

Internet access through mobile devices is growing fast. According to statistics from comScore, the numbers of US users who visit websites via mobile devices has increased to more than 58%. As a result, mobile website design is necessary to reach customers using mobile devices. These sites are made to be responsive.

Responsive website design refers to a website’s ability to scale to the size of the display device used to view it. This leads to good user experience since the user will not have to scroll up and down to view the content.

Online User Intent

When online, users on different platforms have different intents. While you can impress visitors viewing your website on desktops with great slide-shows and graphics, this cannot be done for users on mobile devices. PC users have the time explore your site but may not be interested purchasing at that time. On the other hand, mobile device users are most likely interested in buying immediately and/or finding the location of the store as opposed to viewing your photo gallery.

Improved User Experience

A mobile website is designed putting into consideration the limited processing capability of a mobile device. The website is a lighter version of the traditional website viewed on a PC, loads faster and uses web technologies compatible with mobile devices. The sites do not have heavy graphics nor use scripting languages that cannot be easily interpreted by mobile devices browsers. Responsive web design (RWD) makes sure the site is effectively works on the device a user is accessing it from. Related to RWD is Audience and Device Aware (ADA) concept, which delivers websites on mobile and smaller screen devices by primarily focusing on the elements that impact the performance and usability of a site. These two technologies enable website images and text to be resized to fit the device a person is using.

Social Media Sharing

Social media cannot be ignored in today’s Internet business. It is important for businesses to have responsive websites to make their content shareable on social media sites like Facebook and Twitter. Sharing your content on social media can enhance your brand, drive traffic to your website and generate more sales. To achieve this, you need a responsive website that will offer visitors a good experience.

Responsive website design is the future. With more people accessing the Internet through smartphones, you need a responsive website to enable easy access.

Need help with creating a Responsive Website Design?


Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237


On-site and Off-site SEO tips for your website

SEO is at the top of every content developer's mind now as everyone scrambles to make page one rankings. But what many web authors forget is that the goal is to create long lasting content that will rank high over a long period. The combination of unique evergreen content and consistent SEO techniques that seem poised for longevity is what makes strong useful content these days. The following are tips for people trying to figure out the constantly shifting SEO puzzle. 

On-site SEO

The definition of on-site SEO is any technique that helps optimize your website that you can control physically and virtually. One of the main factors in this realm is keyword selection. In order to choose the right keywords for your website you should make a list of what your website is about and compare it with a list of the associated keywords that have not been exploited in search engines yet. Latching onto popular keywords can get you lost in the shuffle of millions of other sites, but mixing in unique words that create niche phrases can be very powerful. 

Other on-site SEO techniques that can help your search rankings involve how you administer HTML on your pages. Using appropriate "alt tags" for photos and infographics helps Google's crawlers index your images. Keep in mind that the keywords in the alt tags should differ from the keywords in the title and the phrases should be short. Heading tags (H1, H2, etc.) can be used to help the search engines understand how your content is structured. Meta tags are still used in SEO although they have lost importance in recent years.

Off-site SEO

The other side of optimization is off-site SEO, which includes the elements that affect search rankings that you can only indirectly control. Examples include what people say about your site on social media and whether or not they +1 your content on Google+. Establishing yourself as an influencer either with your own blog or being a guest blogger on other sites can bring you additional +1s that help your search rank.

Optimizing your site for mobile devices using responsive design is another technique that indirectly improves your rankings as well because it taps into the growing audience that uses smartphones more than desktops. Mixing on-site and off-site techniques ensures that your site will have an edge over competitors who still haven't learned what SEO means. 


Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237


Does owning multiple domains that all direct to my website help my Google ranking?

SEO-domainsWe get this question a lot from our clients and although this was a good strategy 5 year ago, Google is now penalizing websites for doing this. :(

The keyword game:

Rankings in search engines used to be heavily influenced by keywords inside the domain name, and this created a frantic mindset to buy domains with keywords in them. While it is still a minor influence, it is nothing like it used to be.

On the other hand if the domains are brand new and they've never resolved to a site before, then there won't be any kind of impact for SEO.

Duplicate content?

The main problem is that Google hates duplicate content, so if you have several addresses that point to the same content, Google will see that more than one website has the same content and they will devalue the ranking on all the sites that copied it. The only way to make those other domain names come up on the first page of Google would be to promote each one of them like you do with your website.

What about Landing Pages?

The only time I would recommend using multiple domains is if you have a lot of resources (time and money) to create LANDING PAGES outside of your website to drive traffic to your site. These landing pages would have to be separate sites with ONE function, to generate leads about a specific service and they have to be VERY specific about it. The only issue with this is that it is very time consuming: it takes too much time to create, update and promote these pages. This is a strategy that larger businesses use because they have the resources.

Some people will tell you this works, but that does not mean it will work for you and it definitely does not mean it is the right thing to do in Google's eyes, and that is what’s most important. We cannot trick Google, there is a limit and this strategy is on the other side of that limit.

Is Black Hat SEO so bad?

In the SEO world this is called BLACK HAT SEO. If you do Black Hat you can get FAST RESULTS but you have a higher probability to loose them all very fast too. This is what happened with the past 2 updates Google did to their algorithm (Panda and Penguin). A lot of websites lost their entire ranking because they were trying to trick Google with repeated content, multiple domains and inlinks from weird websites.


This is a video from the official Google's WEBMASTER Help Youtube channel about multiple domains:

To read more about this here are some articles that talk about multiple domain strategy:




Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237


If you really want to help your SEO, Blog more and learn about the power of Google+ :)