7 things about Google your boss wants to know

In today's competitive digital marketplace, developing a powerful presence online is vital to the success of virtually any company. Here are 7 important aspects of Google that your boss may want to know. google-plus-for-business

Internet: The New Yellow Pages

When a potential customer wants to locate your business, major search engines like Google is often the first place they will look. Google is a fast and easy way for a customer to find exactly what they are looking for.

Search Engine Rankings Matter

When a customer searches for a particular business or service, they expect to find the best options ranking near the top of the first page of results. If your website isn't acquiring a high enough ranking, many potential clients or investors are simply going to select the links that appear to be the most popular.

Website Traffic Equals Growth

With a little work, any website can begin to garner attention and acquire leads that will bring traffic to your website. This increase in lead generation will translate to an increase in customer conversions, allowing your business to grow like never before.

Inexpensive and Effective Marketing

By interlinking blogs and social media to your main website, you can enjoy the benefits of affordable but effective Internet marketing strategies. As more leads visit your website and become happy customers, free word of mouth advertising will help spread the word as well.

Gives Your Business a Broader Reach

The biggest advantage to building a strong reputation online through search engine optimization or social media marketing is that it provides your business with a global reach. Potential customers and investors from across the world will be able to locate your website easier than ever before, opening doors to new opportunities.

Increase Leads and Conversions

Earning a higher ranking on Google searches will result in much higher conversion rates among visitors. Inbound strategies like social media marketing can further convince Google to favor your business website.

Earn Competitive Credibility

From a customer's perspective, the ranking of a business in Google's search engine is a direct reflection of its success. By improving your ranking with Google, you can drastically increase the credibility of your business and get people clicking on your website.

If you would like to learn more about what an Internet marketing firm can do for your Sarasota business, contact Nextiny Marketing today to begin enjoying the growth your business deserves.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


3 easy ways to know if rich snippets are actually hurting your SEO


If you are coordinating a website that incorporates rich snippet search results for search engines like Google, you may want to check your settings. Google is cracking down on the use of these snippets and markups for search information.

Since penalties for misuse of the markups for your site could seriously damage its reputation and lose your ability to have snippets and be easily accessible through Google, it's important to take the time to make sure you're following the new policy.

So how do you make sure you aren't being penalized for your markups and content? There are actually a few simple tips and tools made available to those using content markup in order to make sure your page is following the guidelines:

-Do not mark up invisible content or misleading reviews. Some users attempt to mark content that isn't actually present on their page in hopes of getting more hits through searches. Stick to what is actually in your page content when marking up information.

-Make use of the tools available. Google offers a structured data test tool and structured data markup helper that can help even those who have minimal knowledge of snippets and markups to set up their content.

-Use appropriate authorship information. Misleading accreditation can confuse searchers and lose your credibility for your site.

Some of these things sound like shady workarounds being used by dishonest page creators, but uninformed usage of snippets and data markup can lead to all sorts of digital tangles by the most honest of web creators. With Google's newest crackdown on markup misuse, lowered reputation could have your page's ability to have rich snippets removed entirely by the service. Thankfully, Google has provided several help resources that will make it easier for you to manage your structured data content without fear of penalty.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


7 tips on how to use hashtags correctly

The pound sign, the hash key, the number sign. hashtag correctly

This little symbol has revolutionized the way we communicate. It turns a word, phrase or acronym into a searchable link, allowing social media users to track real-time posts made by others they would otherwise not be connected to.

The hashtag was introduced into the social media world through Twitter, when when developer Chris Messina proposed the idea as a way to group tweets about the same topics. The idea was initially rejected, but resurfaced and took off when residents of San Diego began using the hashtag #SanDiegoFire to update followers on the forest fires.

The use of hashtags acts as a great marketing tool, as long as you use it correctly. So here are a few basics:

- Capitalization doesn't matter. #Sarasota and #sarasota will yield the same results.

- Do not use spaces in a hashtag, or only the first word becomes linked.
Yes: #webdesign
No: #web design

- Only letters and numbers are accepted. Do not use special characters in a hashtag (even if its improper grammar!). Using a special character will break the link just like using a space will.
Yes: #letsgo
No: #let'sgo

- Separate multiple hashtags by spaces. Don't group them together.
Yes: #marketing #socialmedia #websites
No: #marketing#socialmedia#websites

(That said, you probably only want to stick to one or two hashtags in a tweet anyways.)

Now that we've got the basics covered, you're probably feeling pretty comfortable to try it out for yourself! Before you do, here are a few more pointers on hashtag etiquette:

- Do not hashtag everything! Going overboard with hashtags is bad etiquette, so find one or two ideas in your tweet you would like to emphasize.
Yes: We love #inboundmarketing
No: #we #love #inbound #marketing

- There's no set list of hashtags, so feel free to make up your own! They can be funny or serious. For bonus points, start an internal hashtag that your clients and followers will recognize as unique to your business.

Example: Join us for our the next workshop in our #Uncorked education series!

- Don't waste hashtags on words that no one is going to follow. If your tweet doesn't have anything worthy of a hashtag within the sentence, use one at the end to drive home your point.  

Example: Read our latest blog for 5 tips to generate more leads to your site! #leadgeneration 


Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237



Should I pay for social media followers?

should I pay for social media followersIf the question 'should I pay for social media followers' is raised in a room full of business managers, you might receive a surprisingly wide range of answers. Many argue that it is absolutely okay to pay money for more social media fans and followers for more clout. There's obviously a demand for it, as the fake social media profile industry is worth hundreds of millions of dollars each year.

Numbers don't lie, and you can't argue with the fact that social media reach is important to a business's credibility. Even more so is the engagement from said fans. But what purpose do Facebook "likes" serve if they're coming from fake profiles traced to click-farms in countries like Bangladesh or Indonesia?

You might recall a video we recently shared that compared reach and engagement on Facebook between buying illegitimate likes and legitimately paying Facebook to "boost" your posts. Turns out, there wasn't much of a difference. The legitimate "likers" Facebook exchanges for your hard-earned cash show just as little engagement as those in the overseas click-farms.

Worse yet, social media algorithms are ever-changing- the crawlers sent out to detect fake profiles are constantly upgrading to detect the fakers. Once Twitter and Facebook are made aware of these fake profiles, they are shut down. And what disappears with them? You guessed it - your beloved 'likes.'

You don't need to be a bot to tell how many fake followers someone may have, though. There are a few tools online that have been tested out on a few influential celebrities: a steady climb in followers followed by an equally steady drop over a period of several months was a telltale sign the user has phony followers. 

So if your reach isn't where you want it to be, don't be so quick to pay for the fakers. You'll only end up digging yourself in a hole. 

The success of social media marketing is not measured in the number of likers and followers, but rather in the amount of engagement, and ultimately a change in behavior, exhibited by those who are naturally your fans.

Take some tips from our Facebook Cheat-Sheet below!

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

4 Reasons Why Google Plus Will Survive

At first we were afraid, we were petrified. google plus will survive

With the hype surrounding the departure of Google Plus's father, Vic Gundotra, many have questioned the longevity of the social networking site. Some have gone as far to call the service "walking dead," in regards to the alleged relocation of the talent behind the project which would, in turn, lead the site to pale in comparison other social media platforms.

You thought it'd crumble, thought it'd lay down and die...but the truth is, Google+ is not going anywhere. Along with its integration with maps, mail, calendars and YouTube, here are four reasons why:

1. Bloggers love Authorship
If you are a content creator, you are well aware of the unwritten law about Google+ Authorship. Authorship is so much more than a byline, it's how you claim your work and evade the risk of plagiarism.

By linking your Google+ profile to your name in the post's byline, and adding the website on which your content is published to your Google+ page, your photo will begin to appear next to your articles in an organic search.

The benefits of Google+ Authorship for content creators are bountiful. Not only does it act as incentive to claim your work, but establishing yourself as a contributor to Google+ builds credibility and ultimately improves your search engine ranking. 

2. It harnesses some serious SEO power
Google+ is a social media game changer, blowing its competitors out of the water. Why? Because it's not just a social media tool!

Google+ communicates directly with it's parent search engine, rewarding the practice of good SEO by increasing your local search ranking.

Unlike those on Twitter and Google, public posts made on Google+ are indexed for search, and each time those posts are shared, you gain "link equity" as those posts are indexed.

3. It's easy to find, and be found
While most other social media sites confine users' feeds to the activity of their immediate followers, Google+ makes it easier to find content and join conversations directly related to your industry.

Likewise, because of its search function, Google+ makes it easier for others to find your content. It's a win-win for content creators and seekers alike.

4. Location, location, location!
Or rather, local, local, local! Having a Google+ page for your business is a must. You can verify your phone number and address through your Google+ page, allowing your business to come up in a local search.

Google+ is an ad-free social space that allows you to view the content you want to see, connect with likeminded users and compartmentalize your connections into groups. Despite the unfortunate recent changes among the Google staff, don't be so quick to assume that Gundotra would let his brainchild perish. It will survive!



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


4 Ways to Transform Your Leads into Customers

What if every person in your contact list was a customer? close-inbound

What if we told you that its possible?

Adopt the inbound marketing method and watch those leads pour in! Inbound marketing has four major moving parts: Attract, Convert, Close and Delight. Last week, we covered how to convert your website visitors into qualified leads. Today, lets take a look at how to close that list of leads into loyal customers!

By this stage, you're a pro at inbound marketing! You've generated some great content that has drawn the right traffic to your website, and you've successfully converted this traffic into leads by collecting their contact information through more of your great content. Now, let's close those leads into customers. Here are four tools to do just that:

Lead Scoring
Turn all those names into numbers that your sales team can understand. Score your leads on based on their sales-readiness, this eliminates any guessing-games and tells you how well they've been nurtured. 

In the social media age, personalization is so important to making a customer feel noticed. Create a series of emails with relevant, helpful or otherwise thoughtfully crafted content to build trust with these leads.

Marketing Automation
Nurture your leads with the email marketing mechanisms mentioned above. Make sure all of the emails your company sends are specialized for separate groups of audiences: new visitors, leads, and current customers.

Closed-loop Reporting
Integrate with your Customer Relationship Management (CRM) system to check on your performance. This will tell you where your efforts are most effective, and allows you to collaborate with your sales team more efficiently as well.

Inbound marketing is all about lifecycle marketing. You've narrowed down millions of web users to the visitors you want, and even further into qualified leads, all by presenting the right content at the right time. In order to convert those leads into customers, you're still using content marketing to appeal to them, but the content itself will be different than that of the previous two stages. Absorb this mindset and you'll be a pro at knowing what to say and when!


Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237

10 Things Your Content Marketing Strategy Needs in Order to Survive


So you've decided to go with a content marketing strategy? Congratulations! Welcome to the world of inbound marketing. Before you begin dominating your industry, however, you'll need to make sure all your bases are covered.

To which bases, exactly, are we referring? Major marketing influencer and entrepreneur, Neil Patel, put together a list of the core elements every thriving content marketing strategy was following, and every failing campaign was lacking. So, here are 10 tips to keep your content marketing campaign alive and well:

1. Know your Purpose
This is not to be taken as 'know your company's mission statement and then write it on every piece of marketing collateral.' Rather, know why you've adopted content marketing, what goals you hope to set and achieve and the reason behind every piece of content.

Before a single email, blog or landing page is created, know what purpose they each serve, and how they contribute to the purpose of your overall campaign.

2. Know your Audience
To know your purpose, you must know who its catering to. And no, everybody is not an acceptable answer to the question who is your audience?

We help each of our clients create what we call a buyer persona, which is a holistic description of your perfect customer. Age, geographic location and budget are all things to consider when sketching this "dream client."

3. Know your Message
Now that you have an audience, what are you going to say to them? Maybe you know what to say, but struggle with how to say it. Patel suggests this three-step process to developing a message:

  • Look at your mission statement. If your company doesn't have one, you might want to consider creating one.
  • Write down your core message. What is the sole benefit a customer gets through buying your products or services?
  • Write down your secondary messages. What are the secondary benefits your customers get?

Once you've developed a core message, the possibilities for content are endless. Just be sure to effectively convey your message!

4. Produce consistent content
To piggy back on the previous tip, your message should be the core of every piece of content you produce. Search engines reward sites that are producing fresh, relevant and consistent content.

Patel explains "when search engines rank results, they tend to prefer pages that have historic authority and fresh content." This means that search engine result pages (SERPs) may show a blog you published two years ago right under your most recent post about a similar topic.

All of your blogs, videos, social media posts, etc. should convey that very core message.

5. Build internal links
Some may consider this complex, but it's actually a quite simple task that improves your SEO. "Internal link building simply involves creating links from one page of your website to another," Patel explains.

In your next blog post, try finding a suitable place to link to one of your website's internal pages, or to another piece of your content that is relevant to the topic at hand.

6. Use images
Social media posts with images will receive more clicks than those without. This principal should be applied to your blog posts, emails, etc. Plan text is boring, and your readers won't stick around for long without images drawing them in.

Including stock photos in your marketing budget is a must-do. Don't be scared to spend a few dollars on nice, clean pictures that drive your message home and appeal to your audience.

7. Use keywords
Keywords, keywords, keywords! Every marketer has heard this mantra at least once in their career, but let's set a few keyword myths straight:

Shoveling keywords into your content will not "trick" search engines into sticking you right at the top of the page. Neither will entering generic keywords or, worse yet, neglecting to use keywords altogether.

Use keywords in a way search engine algorithms agree with. Best place to start? Research!

8. Actively promote your content calls to action
Publishing your content is only the start of it. Make sure this is seen by everyone in your Google+ circles, all of your YouTube viewers, Facebook friends, Twitter followers, Pinterest pinners et al.

Didn't get as many hits as you expected? Wait a week, and push it out again! For bonus points, try a different hashtag.

9. Diversify your content
Content is more than just a blog post. Content encompasses everything you publish: social media posts, downloadables, email blasts, videos, webinars.

Avoid tunnel vision. Don't spend all your time in one medium. Try them all and you just might be surprised at your own creativity.

10. Monetize your content
At the beginning of this list, we said that your content marketing campaign should serve a purpose. Whatever your purpose may be, it serves yet another purpose: sales.

If your content is not driving sales in the right direction (up), it's time to make some changes. The first think to look at would be your use of calls to action. Calls to action are buttons, links, or other clickable icons that encourage your visitors to take some sort of actions, such as downloading a cheat sheet or attending one of your webinars. These are your golden ticket to accessing the most valuable information you can: contact information. Those who take you up on your offers are the ones you want to continue targeting.


Improving your conversion rates doesn't have to be a game, SEO is not about "tricking the system." Likewise, marketing isn't about being aggressively obnoxious (or obnoxiously aggressive, for that matter). Content marketing is about attracting the right visitors by having the right content in the right places. Think of this list as the ten commandments of content marketing, and you will be reaping the benefits in no time.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


How To Convert Website Visitors into Qualified Leads

Now that you've tackled the first step of inbound marketing, attracting the right visitors to your website, what's next? How do you keep those visitors to stay interested after reading your blogs and visiting other pages with the appropriate, relevant content you've produced? Screen shot 2014-03-26 at 2.33.15 PM

Converting these visitors into qualified leads is the second action to take in your inbound marketing strategy, and you'll do this mainly by gathering their contact info.

Seldom do people give up their information with no incentive, however, so you'll need to offer something in exchange for a visitor's information. Typically the incentive comes in the form of content, like ebooks or cheat sheets.

So where do these transactions take place? Some of the most important tools in converting visitors into leads are:

These are buttons, links, or other clickable icons that encourage your visitors to take some sort of actions, such as downloading a cheat sheet or attending one of your webinars. This is how most contact information is gathered, but again, there needs to be strong incentive for your visitor to give up that information. Make sure calls-to-action do a good job of enticing your visitors.

Landing Pages
Once a visitor clicks on a call to action, they should be directed somewhere new, once the transaction is carried out. This is called a landing page.

Landing pages house forms, which are what the visitor fills out with their contact information. A visitor becomes a lead once this happens, so make your forms as clear and user-friendly as possible.

Be sure to keep track of the information you collect through these tools, these are the visitors that you've converted into leads! Anyone submitting their contact information does so because they see value in what you're offering in exchange. Stay tuned, next week we'll discuss how to close these leads into customers!



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


Blogging Workshop Rerun!


Thanks to everyone that signed up for our second workshop in our Uncorked education series, it sold out in a week!

Since content creation is such an important part of inbound marketing, we wanted to give everyone else a chance to attend our blogging workshop. Which is why we are announcing a second Uncorked: Content Creation and Promotion workshop on Wed., April 30 from 3-6 p.m.

Learn how to attract the right traffic to your website through content like blogs and landing pages. After all, content is king!



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237

5 Reasons Why Every Business Needs a Blog

A question we are often asked is "why should I blog?" Though the purpose your blog serves may vary depending on your business, the underlying theme is that content creation is an important part of your inbound marketing strategy. In regards to that, here are the five reasons why every business should be blogging by now:

1. Boost your SEO whyblog
Search engines love fresh, relevant content. Your business will be rewarded in local search results. All it takes is one blog, about a trending or otherwise relevant topic, to make your website explode with visitors.

2. Attract the right traffic
Traffic is drawn to your site through the content you put on it, like blogs and landing pages. According to a recent HubSpot survey, blogging led to more customers for 60% of businesses.

3. Keep your marketing efforts focused
Blogs are the heart of your marketing campaign. They drive the content that is pushed out on social media, emails, and landing pages. They also help keep your values and mission in focus.

4. Keep your customers updated
When you visit a site's news section, and the last piece was written in 2011, what thoughts cross your mind? Is this business still operating? Have they not had new products in three years? Outdated info can turn away a once prospective lead very quickly. Let everyone know your company is alive and well with a steady stream of fresh content.

5. Give your site a voice
Think of blogs as a receptionist for your website. They are the face of your business to the public, and give your site its own voice. Also, if your site is very simple (not a bad thing!), think of your blog as the place to get creative.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


Why Inbound Marketing? Case Study: Arbor Lawn and Tree

At Nextiny Marketing, we don't just build your website. We provide inbound marketing strategies that get you more customers, not just more social media followers (though we do that, too!). 

Through the inbound marketing methodology, we help businesses of all sizes attract more of the right visitors to their site, covert these visitors into leads, and close these leads as customers. arborsnapshot

Rather than hearing it from us, here's what Jake Broen of Arbor Lawn and Tree has to say about the way we do business:

“After taking over an existing landscape maintenance company with little to no online presence, I hired Nextiny Marketing as our Internet marketing company. The online presence of Arbor Lawn and Tree has increased significantly in a very short time, going from the 8th page of google to the 1st page for many of our keywords.

I was most impressed in Gabriel and his staff's ability to explain the concepts and strategies used in everyday terms. Arbor Lawn and Tree has grown significantly over the past few months and majority of our leads are generated by our newfound online presence. If you are a business owner looking to create an online presence and generate more leads then Nextiny Marketing is the company for you.”

- Jake Broen, Arbor Lawn and Tree

If you're interested in working with Nextiny Marketing for your Internet marketing campaigns, give us a call today!

Download our Google+ Cheat Sheet Below! 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

HubSpot's Brian Halligan talks about Inbound Marketing in Tampa

brianhalliganWednesday night, the Nextiny Marketing team took a field trip up to Tampa and attended their first ever HubSpot User Group (HUG) meetup. As recent certified HubSpot partners, the team was excited to meet HubSpot's very own Brian Halligan, CEO and founder, for a nice "fireside chat." What did we chat about? All things inbound.

Inbound marketing, as mentioned in previous blog posts, revolves around the idea that "content is king." Content, Brian explained, is your company's most valuable asset. It's the top layer of the inbound marketing "funnel," and is where you should invest at least 70 percent of your efforts in an ideal campaign.

ebizsalesfunnel-hubspot62Fresh content, like blogs, is what drives traffic to your website and keeps you at the top of your local Google ranking. Other marketing collateral, such as downloadables, email blasts, case studies and testimonials should come later in that funnel, making up the remaining 30 percent of your campaign.

Though Content is King, Brian emphasized that you don't have to be a good writer to be a content creator. If you have great ideas, he said, share them. They'll spread like wildfire.



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237


How Can I Generate More Leads From My Website?


There are four actions to the Inbound Marketing methodology: Attracting, Converting, Closing and Delighting your ideal customers.  Today, let's look at how to start with the first step in the Inbound Marketing process: attracting traffic to your website. To turn strangers into customers, you must draw them in to a place where they may learn about your products and services.

Like a shop on the corner of a busy street, however, you don't want just anyone coming in without any real interest in what your're selling. You want to attract potential buyers, your perfect customer. HubSpot calls these your buyer personas, which are essentially "holistic ideals of what your customers are really like, inside and out." 

To attract your dream customer to your website, you must know what they're looking for, and where. Remember the real estate mantra "location, location, location?" Simply put, you need to have the right content in the right places. Some of the best places to do so are:

Blogs- Blogs are the best way to attract new visitors to your site. Blogs provide relatable, informative content to your dream customers and this type of fresh content is sure to bump you up on search engine ranking.

Social Media- This platform is all about putting a human face to your brand. Having social media pages will extend your reach to the right clients, where they just so happen to be naturally. 

Keywords- Almost every purchase starts with some sort of search. Word of mouth referrals go far, but an organic internet search is likely where you'll attract your clients. By figuring out what it is your clients are going to type into that search engine, you are then able to incorporate these words and phrases into your content, boosting your chances of showing up on the first pages of Google.

Pages- Almost every company website has landing pages that provide additional content about itself- menus, About Us pages, testimonials, locations, the list goes on. This content is what speaks to your buyers, and also increases your search ranking.

Having the right content, in the right place at the right time is what Inbound Marketing is all about. By producing blogs, social media pages, keywords and landing pages, you've just completed the first action to Inbound Marketing- attracting traffic to your website. Stay tuned to learn how to convert this traffic to leads in our next blog!



Nextiny Marketing | 2803 Fruitville Rd Suite 244, Sarasota FL  34237

How to Come up on Local Results and the Google Carousel

Google added another new twist to search in July 2013 called Carousel, which displays multiple images at the top of search results. This new algorithm is particularly useful for the hospitality, travel and restaurant industries. Researcher BrightEdge found that Google Carousel affects 14 percent of keywords for various industries. The new algorithm is interesting because it deals more with reward than punishment.

google-carouselWorking With Carousel

Unlike most other Google updates, Carousel did not trigger any noticeable traffic plunges. Instead, this new algorithm increases a business' chances of making the first position on search results. The new presentation of 20 images at the top, which link to web pages, gives businesses more visibility compared to the the 6 or 10 pack of text results. At the same time, a business must now compete with 19 other images.

The Carousel images are affected by various factors, as pages with customer reviews often get prioritized in search results. By encouraging customers to review your business, you increase your chances of Carousel placement. You can gain these reviews by creating a Google Places for Business and Google+ page and use only high resolution images. The reason it's a good idea to use Google Places and Google+ is because it helps make your business more familiar to the search engine and it allows you to control the content that is displayed about your business.

Carousel in its Infancy

In its beginning stages, Carousel does not appear on all keyword searches. But it does show up for certain searches like hotels and restaurants. It appears that the core of its listings involves local businesses, as the search giant continues its mission to find new ways to be everyone's connection to whatever they are searching for in any given city. In its updates, Carousel continues to evolve, showing colorful results for a growing list of keywords.

Entertainment is one of the keywords expected to grow in significance, since the search engine embraces pop culture. Night clubs and other local venues will likely be important categories that help connect users with their local scenes. Carousel will also likely reflect sites that use Responsive Web Design and can be easily read on mobile devices. One of the things that's clear about Carousel is that it is meant to connect consumers with each other in the form of reviews, which may help people find what they are searching for faster.


Download our Google+ Cheat Sheet Below! 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How to Leverage Google Plus to Increase Your Websites Ranking


Google+ activity has become a factor on search rankings, which is why it's a good idea to have a Google+ account and to create a certain amount of interactivity. Your business can grow in authoritative importance by getting +1s, which are viewed as votes for your site or posts. Building a following on Google+ then engaging with followers is becoming a part of SEO strategy and it probably isn't going away. Even though Facebook may still be more popular, +1's are becoming more important than Facebook likes when it comes to search rankings.

Evaluating Web Pages
Web researcher, Moz, has found that +1's are actually a top factor for Google search rankings. Moz developed a metric called Page Authority that can predict rankings in Google. You can check how any websites is scored on the 100 point scale at OpenSitExplorer.org. Another web researcher, Searchmetrics, announced similar findings that +1's are the most significant factor affecting rankings.

Creating +1 Credibility
Focusing your mission on getting +1's should accompany creating quality content that earns people's attention. Google treats blogs as having high credibility as long as the blog has a strong following and the information helps improve the user experience. Google now treats +1's as having the same level of authority as a blog. Each Google+ post has its own URL and can be as long as a blog. Longer posts usually get better rankings.

Sharing Posts
The best thing you can do to maximize +1's is to interact as much as you can with followers. That doesn't mean post as often as you like. You need to keep your posts limited so that followers are not overwhelmed. At the same time, you should engage with others by commenting on a lot of different people's posts. Show others that you support their causes by giving them +1s. It's a good idea to plan a schedule for Google+ posts and mix up the posts with photos and videos.

Google Authorship
One way to let Google know that you are a serious publisher is to claim Authorship to your web content. First you need to create a Google+ profile. You can include author tags in your links so that Google knows to add a thumbnail of your portrait next to the link. This strategy lets users who find your links in Google learn who you are quickly and develop a familiarity with your brand.

Download our Google+ Cheat Sheet Below! 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Google Hummingbird for SEO Blogging

google-hummingbirdGoogle Hummingbird is an algorithmic update that improves the search experience. Launched in August 2013, Hummingbird attempts to be more intuitive about what a user is really searching for. In the past Google's search results were largely based on guesses about what the robots thought the user meant based on keywords. Now Hummingbird considers the context of a query with the intent of refining and speeding up searches. This new approach to search outdates certain thinking about SEO blogging techniques.

How Hummingbird Affects Blogging

Blogging historically has been about sharing expertise in a friendly memorable way. If the information you share in blogs attracts a wide audience, it could be information extracted by Hummingbird that is displayed as a search result without providing a link to the original content. In many ways, Hummingbird is competing with blogs and websites themselves for attention, since Hummingbird's function is to answer user queries as quickly as possible. By providing answers instead of just links, Hummingbird draws from a growing knowledge database. Bloggers are now pressured to be more intense and memorable thought leaders.

A New Era for Search

The changes marked a new beginning for Google, which had not made so many radical changes to its algorithm in over a decade. Even though Google Hummingbird is like a complete overhaul, it still incorporates updates of the past such as Panda and Penguin. A new technology that it introduces is "conversational search," which uses natural language and semantic search to help understand the context of a query. Hummingbird also works for Chrome users as a tool for using the human voice to ask the search engine a question.

It's no longer the era in which a web page having matching words to a query will gain accidental success. It is more likely that Google Hummingbird will answer a user's question before it provides links to random sites that happen to use similar keywords. Hummingbird marks a major development in the search for knowledge, which outdates the search for just matching words that might be what users are searching for.

Hummingbird Effects

If any sites were affected by Hummingbird they would have felt it by now. Chances are it had minimum adverse impact on sites since it was more geared for improving the search experience than penalizing sites. Google will likely continue it's exploration into the meaning behind words as the new basis for search.

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Using Google+ for Social SEO

blog-seo and social media convergenceSocial media has become essential to many big and small businesses, but not all social networks are equal from a Google SEO perspective. Facebook likes help your image on Facebook, but a like isn't as powerful of a vote as a +1 in the eyes of Google, whose social network has many of the standard features for sharing. Google+ is about building communities that want to engage with others about focused topics instead of the randomness and silliness found on other social networks.

Search Rank Factors

As stated in a recent revealing article about Google SEO, there is no secret to Google+ other than it is a platform that can be used with unlimited potential. It all depends on how you use your tools and imagination. The top factors that affect search rankings provided by Google+ include Authorship, Author Rank and About page links. Other SEO factors that are more driven by consumers include reviews and mentions.

Google Authorship is very important to search rankings because Google prioritizes authoritative sites, which is why popular blogs tend to get higher rankings than writers who do not claim Authorship. By claiming Authorship to your online writing, all of your work will be recognized by the search engine. The more you update your writing with useful content, the more authoritative reputation you will gain with the search engine. 

Building Your Influence

Your Author Rank is critical to the strength of your search rankings, which are shaped by the quality of your expertise and influence. You can build influence by including important links on your profile's About page to web pages full of useful content that contain G+ links back to your profile. While there is no actual direct benefit from getting a +1 in terms of Google Search ranking, it helps Google+ determine if the content fits the "What's Hot" category. One of the best ways to improve your Author Rank is to write a successful blog. 

When your business is reviewed it can get indexed in Google Search, especially if the review is written by an individual with a Google+ account. Even though negative reviews can show up just as high as positive reviews, it's better to attract positive reviews, which lead to better click through rates. Mentions to your business page by people or pages viewed by Google as authoritative can provide a strong benefit to your Google SEO campaign. 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Does Your Flashy Web Design Really Help Your Website?


As the internet evolves, it is becoming increasingly clear that certain website design techniques that were once thought to be essential can actually hurt your web traffic. As much as website owners want their sites to be a showcase of attractive modern technology, fancy bells and whistles can add up to diminishing returns. Most people explore websites to find useful information, not to be mesmerized by web design. While it's fine to make your site look nice and presentable, a higher priority should be to provide content that target users are searching for with easy navigation. 

Focus on Relevance

The core fundamental wisdom of successful web design should be focused on content and elements that empower the user. Your home page should be instantly understandable to any new user that is interested in the site's subject matter. Most new users will only give your site a matter of seconds before they make a decision as to whether or not it serves their needs. That's why you really don't need fancy sidebars, large graphics or anything that clutters your page with irrelevant elements. Many web designers put too much emphasis on trendy technology that doesn't attract or impress people who are more interested in finding useful tools or content. Try to avoid adding elements to your site that have no proven value other than to seem "hip."

Avoid Annoying Interruptions 

Every website needs to be based on a central theme. Almost anything else that doesn't help communicate that central theme runs the risk of being a distraction. Elements such as Flash intros, photo carousels and automatic popups can slow users down and keep them from finding what they are really looking for. It's better not to gamble with annoying interruptive elements just for the sake of exhibiting the latest trendy website design techniques. You should completely avoid using autoplay videos or audio, since no one likes to be surprised by such media, especially if they are at work and don't want adjacent workers to know what they are doing. 

While online publications with massive audiences can afford to use popup ads as revenue streams, small businesses with limited followings need to be less interruptive since it opens the door for consumers to explore more user-friendly competitors. Another reason why fancy website design techniques don't always work well is that cumbersome technology such as JavaScript does not load quickly on mobile devices. 

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

How important are reviews for your local Google ranking?

Google reviews are created by people with Google+ accounts. These reviews have much more impact in search rankings than Yelp or other local search sites. Quality and quantity of reviews are the most important factors that affect Google ranking. This conclusion came from an extensive study by Digital Marketing Works (DMW). The key for marketers is the more quality reviews you can get, the better chance of a high Google ranking. Another ranking variable is distance and travel time, but market size does not seem to make a difference. 

Importance of Reviews

A key finding of the study was a correlation between Carousel rank and Google review ratings. Google introduced "Local Carousel" in June 2013, which helps local businesses get more exposure on local searches. The carousel is a reel of small thumbnails at the top of the search results. Thumbnails link to pages relating to search queries. Sometimes the thumbnails can link to Google reviews, which means perception about your business can be influenced by others online. 
Reviews help define your image for consumers who use them for their research, since reading reviews can help speed up decisions about purchases. Businesses that get the most high quality reviews tend to get high Google ranking. So it's advantageous to optimize your profile for Google reviews, since this content creates extra clicks for your business. Reviews on other sites such as Yahoo have less impact on Google ranking. 

Controlling Content

Lengthy reviews have greater impact on Google ranking than short reviews. Well written reviews can be the best promotion because they are treated as endorsements. But bad reviews can be damaging. That's why you want to make sure that your site gets higher ranking than web pages with bad reviews about your business. You can gain an edge over sites with competing keywords by creating as much authoritative content as possible. 
It's not clear how Google decides which thumbnails to display on search results pages. But one way to get an edge is to create more local content pages than your competitors. Google favors sites that offer a lot of original useful content. Such sites are considered to have authority and can get high search rankings. Using Google+ to develop an Authorship profile helps gain credibility with the search engine. It allows you to control your thumbnail image and the information about your business when it shows up in search results.

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237

Why should you use Tumblr?

Tumblr, which is owned by Yahoo! Inc., is a popular blogging platform. It's advantageous to use due to its ability to appear high in search rankings. Blogs that attract large followings tend to be favored by search engines if the content is original and useful. The site is the home of over 160 million blogs. These short blogs can be integrated with multimedia and other modern technology.


Success Story

The February 2007 launch of Tumblr was a big success, as it quickly gained several thousand users its first few weeks. Yahoo acquired Tumblr in 2013. The platform lets users sign up for free and choose blogs to follow. You can find blogs to follow by typing in keywords in the search tool. Out of the millions of blogs, there is bound to be something for everyone.
Tumblr is similar to Facebook in its presentation, except that it lets you weed out mediocre content quickly. A typical post includes a colorful high resolution photo and a short paragraph that sums up the news. It's a useful way for businesses, especially publications and entertainers, to promote themselves and it's an easy way to build an online following. The key that makes this site successful is that it facilitates shared interests in a seamless way. 

Building a Following 

Tumblr lets you have a professional online presence by creating your own blog that allows you to upload photos, links, audio and video. It's an easy free way to start a web presence and begin attracting followers. You can create multiple blogs that each have their own unique themes. The platform archives your blogs, which you can edit at anytime. It also includes chat, which can help you engage with followers in real time. 
The key to becoming recognized in this online community is to post compelling content. It can be news, a product review or even your own media events such as video interviews or audio programs. In other words, if you want to create your own video series, it's useful because it combines technology and promotion into one platform so that the blogger can focus on creating quality content.

SEO Advantages

The more original and valuable information you can provide in your blogs, the more likely you will gain notoriety in the blogosphere. Search engines favor blogs if they convey authority and attract a following. Blogs can dominate search results for niche keywords.
On the other hand if you create a Tumblr page and update it with links to your blogs on your main website, not only you will be gaining a link to your site, but you may also come up on the first page of google with your Tumblr page with related keywords, taking another space from your competitors. Tumblr is highly indexed and ranked so it is an easy way to get more exposure on google at the same time you help your main website with links and referred traffic.

Nextiny Marketing | 2801 Fruitville Rd Suite 120, Sarasota FL  34237