SEO TIPS: Using Social Bookmarking to help your internet marketing campaign is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many bookmarking it is generally popular and will get more traffic. You can use bookmarks to help improve your SEO campaign. The public social component of makes it a great tool to make your website stand out form your competition. 

Here's a video explaining how to use and why is it SOCIAL:


You can also use Social Bookmarking as a great online collaboration toll. Since your bookmarks are public delicous allow you to easily share important or useful links with coworkers, customers and partners. 

SEO TIPS: Linkedin PART 2 - Make your business grow thru online networking

We recommended before using linkedin in your SEO campaign in this article:

Here you have a great video about Linkeding and how to use it to not only help your web presence but also make your business grow thru online networking.


Google Wave - Online Collaboration And Communication Revolution

Google Wave was released at the recent Google I/O event as a demo product. It is an amazing real time collaboration and communication platform with email, instant messaging and heaps more combined to form an awesome product.

The demo product is an HTML 5 applicaion built using the Google Web Toolkit. Wave is being released as an open source product. Its open platform encourages developers to build other Wave clients, extensions and embed waves in other web pages and platforms. The product is characterised by the 3P’s namely product, platform and protocol.

The brothers Jens and Lars Rasmussen from Google Australia are the creators of this incredible product. Their previous creation was Google Maps which is now the defacto standard for online mapping of geographical locations. This has taken a good couple of years to develop and bring it to its current form. Jens stressed this fact to the audience - You must remember that all this is happening in your browser.

A “wave” contains equal parts document and conversation where people can simultaneously work and communicate together with richly formatted text, photos, videos, maps and more.



How Google Wave Works

You create a wave and add contacts to it. All the contacts on your wave can use richly formatted text, photos, videos, gadgets and feeds from other sites on the web. All members can edit the wave directly and also insert replies. You can see all the edits in real time as the changes are made to the wave by others.You can be running a Firefox browser and your friend can be on Safari browser. You can add as many contacts as you want.

The playback feature is a very powerful feature. If a new contact joins the wave, she can see the collaboration and communication that has taken place in a certain form at that point of time. By clicking playback, she can see how the whole wave has evolved from the beginning to the point of time she joined the wave. This is a very powerful feature especially when teams are working on different parts of the same project document.

Some of the really cool features are:

  • Google Wave offers plain vanilla type email conversation where you can send emails to contacts you choose to.
  • Instant messaging where unlike the typical IM chat, you see the message - Sarah is typing
    before you get to see the message once Sarah is done typing, in a wave, you see the chat transferred character by character in real time
  • Use playback to see how the wave has evolved to its current shape
  • Drag and drop attachments, say photos, into the wave from your desktop and everyone else on the wave can see it almost instantly
  • API for embedding your wave to web pages such as a blog
  • Wave can be embedded in social media sites like Orkut
  • You can participate in a wave from your mobile phone
  • Editing of the wave in real time and edits appear instantly with markups denoting the different edits
  • Ability to send a private message to a particular contact which others cannot see
  • Teams working on a project document can collaborate in real time and communicate simultaneously when working on it

Google Wave can be viewed as a platform with a rich collection of open APIs. This allows developers to build new extensions that can work with waves and also embed waves in other web services.

The Google Wave Federation Protocol is the basis for storing and sharing waves with the all important live concurrency mechanism which allows edits to be viewed in real time across contacts and services. This protocol is designed such that any user’s wave services can communicate with each other and with the Google Wave service. This is going to be achieved by making the Google Wave protocol code open source.

An excellent video on the Google Wave demo by the development team will give you a great idea of the amazing features that have been built into it.


Google is encouraging the developer community to create some cool apps that can be incorporated into the Google Wave before it is made public. You can sign up at to be notified of the release date when Google Wave is launched as a public product.

 Original Blog Post:


Internet Marketing (SEO-SEM-Adwords)

Internet Marketing
  • Search Engine Optimization (SEO).
  • Social Media Optimization (SMO).
  • Organic Positioning.
  • Viral Online marketing.
  • Google Adwords: Marketing campaigns just a click away.
  • Traffic Analysis and Website Optimization.
As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Destinsy Soft can help you with your INTERNET MARKETING CAMPAIGN.