One for One Initiative Launch: April 17 at Lotus

Destiny Technologies, as a founding member of The New World Collaborative is excited to launch it's "One-for-One" initiative in collaboration with Lotus boutique and TOMS Shoes.

The idea comes from Blake Mycoskie, founder of TOMS Shoes. He established the one-for-one model by donating a pair of shoes to a needy child for every pair he sells — so far over 400,000 shoes to children all over the world.
Click here to learn more about TOMS One for One

We were inspired to do the same: For every website we develop for a corporate client, we will build a free website for the not-for-profit organization of the client’s choice.

Why?  Like Blake, we want to give back!

The One for One Initiative Launch, April 17, 2010:

Three Local Not-For-Profits Compete for a Free Website  - Winner will be Announced at Lotus Boutique in Downtown Sarasota at One for One event on Saturday, April 17

TOMS Shoes is a real inspiration and we couldn’t wait to put this One for One Website program into place because in this new world of marketing, a highly functional, visible and results oriented website is as essential as a pair shoes.

New World Collaborative has selected three not-for-profit organizations that provide basic human services which also are in need of a search engine friendly website that they can modify through content management and an integrated blog.  Supporters and the general public can cast their vote on this website (Right column) for the organization they wish to receive the website “make-over” and watch the competition as it heats up. 

The three organizations selected are Every Child, Inc. , Mothers Helping Mothers, and Second Chance Last Opportunity.  We are honored that we can highlight three exceptional organizations that do so much for our community,. We’ll have one grand winner, but we hope that when we are done everyone will know of their good work and their support will be multiplied.

On Saturday, April 17 from 10 am to 3 pm all three organizations will be highlighted at downtown Sarasota’s Lotus Boutique (1451 Main Street) where there will be TOMS Shoes for sale. Visitors to the store have an opportunity to purchase a pair of TOMS shoes and give back to the community twofold.  When purchasing a pair of TOMS shoes, each customer will know that a child in Haiti will soon have shoes to wear. They will also be given a Power Ticket (worth 5 votes) to cast in favor of their chosen not-for-profit.  At 3 pm votes will be tallied and the winning organization will be announced.

Local artists will be there decorating your shoes for an additional benefit and special treat for your tootsies. This is an exciting collaborative effort working with Wendy Getchell of Lotus and TOM’s Shoes to raise awareness of how we can all make a difference in the world with the choices we make every day, We hope everyone will come out and show their support.
Every Child, Inc.

Founded by community volunteer Judy Alexander, this grassroots program started by making sure that every child residing in public housing in Sarasota was given a backpack full of school supplies prior to the beginning of each school year. During the holidays, every child is invited to a Christmas party complete with Santa and his elves distributing gifts. And finally, each spring Every Child’s Cinderella Projects, helps dreams come true for young ladies who need a fine evening dress to wear for prom.  Local business rally to provide some of the other things now expected preparing for and enjoying prom nights – hair styling, manicures, restaurant meals, limo service.  Every Child is an entirely volunteer run organization dependent upon the support of the community and individuals. (NO WEBSITE)
Mothers Helping Mothers

Mothers Helping Mothers is a network for necessities that has been helping families for over 20 years. We help those who are falling through the cracks and have exhausted other resources. We provide cribs, clothing and baby supplies for working families in Sarasota County. We are a 501(c)(3) and we are an all volunteer organization. (NO WEBSITE)
Second Chance Last Opportunity

Second Chance-Last Opportunity (SCLO) is a 501(c)3 tax exempt organization whose mission is to teach life management skills to at risk teens, teen mothers, homeless and low income families in our community.
The  non-profit agency holds the view that in order to make a permanent change, the disadvantaged in our community must be given the opportunity to learn to be self-sufficient.  SCLO provides them with the tools, guidance, and the opportunity they need to make a better life for themselves and their families.     

Lotus (
1451 Main Street, Sarasota, FL
a chic, stylish boutique, located in Sarasota, Florida.

To learn more click here to go to the New World Collaborative website (