Your website has to have six key components:
User Experience (UX) that wows:
Your website should give your users what they want and need. By providing an easy to navigate Inbound User Experience (UX) that provides the vital information that they seek, you encourage repeat visits that turn visitors into customers.
Striking Design that inspires:
94% of people say that websites with good designs are more trustworthy. Having a website that reflects your brand in an aesthetically pleasing way will engage visitors, convert potential buyers into leads and turn leads into customers.
Outstanding performance that works:
To drive a successful marketing campaign your website must attract both search engines and potential buyers. It must be mobile friendly and responsive for all devices, have high visibility in social media as well as search engines. Furthermore, it should have an easy to use content management solution (CMS) to allow on-going evolution.
A clear path to conversion:
To transform visitors into customers you have to know your buyer personas (ideal customers) and their pain points. Your customers will be pulled to your website through the educational and innovative content that they seek. You can exchange remarkable content for their contact information and thus, convert them into leads. Continue the process every time that they visit your website by catering to your potential customer at every step of the buying process. Show your visitors the value of your product or service every step of the way.
A process that promotes evolution (Growth Driven Design):
Your visitors’ needs aren’t static so your website should evolve to match them where they’re at. By studying your users’ interactions with your website you should adjust your online presence by providing what they need precisely when they need it. Your website’s evolution is crucial to driving business growth.
Mind-blowing Analytics to track ROI:
Your website optimization begins with understanding your marketing stats. With the HubSpot software you integrate all your marketing efforts under one tool. This allows you to strategize at every level and figure out which marketing activities result in the highest return on investment.