Video Marketing

Video is the content marketing of the future. Because of this,
Nextiny is a proud Wistia Gold Partner.

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Why Video for Marketing and Sales? 

 

 
 
 
 
 
 
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Wistia video thumbnail - Video Marketing Wistia Agency Partners in Sarasota, Florida
 

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hubwistbadge.jpgInbound marketing is all about providing your customers with informative, helpful content from the beginning to the end of their buyer's journey. While that fact will not change, the delivery of that content must evolve alongside the changing methods of communication. Customers want to absorb information as quickly and directly as possible. Video is a powerful way to make that happen. The amount of daily video views on Facebook alone doubled from 4 billion to 8 billion in 2015 and that number continues to grow.


What is Wistia?

Wistia is a professional video hosting website for businesses. Designed with businesses in mind, Wistia's features allow you to easily track number of views, viewers’ interaction with your content, and the information needed to refine, build, and engage your audience.

Why Wistia?

Wista is much more than a software created specifically for business to drive video marketing success. Wistia understands the inbound way. Wista works with marketing and sales to boost your seo, generate and nurture leads, and track data within HubSpot.

 

AdobeStock_25297615.jpeg1. Boost your SEO with video

Wistia has a built in search engine optimization functionality that has been optimized for web crawlers that are used to rank your page on search engines, like Google. Creating great visual content is not productive if your customers aren't able to find it when they're searching for it. We make sure your visual content is indexed with links that take viewers back to your website instead of leading them to external video hosting sites like Youtube or Vimeo, so you don’t lose viewers to another site.


1videoman.jpeg2. Use video to generate, nurture and close leads


Producing quality content is ineffective if it does not translate into customers.

  • Use Turnstiles (a simple pop up box that is set to appear at a specified time during the video) to capture names and emails within the video itself
  • Use Video in email nurturing campaigns to make the follow up process personal. Send a video thank you or attach an email with a related video to nurture those leads further down the sales funnel
  • Embed videos into your emails or landing pages with further calls to action turning clicks into qualified leads.
  • Use videos on your sales emails to create a more human connection with your leads and close at a higher rate, faster.

screen_shot_2016-12-16_at_3.36.23_pm.png3. Track video marketing data within HubSpot

The Wistia and HubSpot integration allows you to use Wistia to track: who is watching your videos, how they are interacting with them, and then collect of this information in HubSpot to nurture those leads and tailor future content to their watching habits. See your data directly in HubSpot:

  • Video heatmaps for each lead
  • Engagement graphs
  • Contact information collected by turnstiles
  • Viewing history
  • Viewing activity used to understand and score leads.

 

soapbox-weekly-hacks-1.png4. Use Soapbox to create simple, marketing, sales and service videos.

Soapbox is a free tool by Wistia that enables you to record, edit, and share high-quality videos in minutes. Soapbox records you and your screen at the same time, allowing you to create sales, customer service, educational and marketing videos very easily.

Learn more about Soapbox for video marketing and sales in our new series "Soapbox Weekly Hacks".

 

 

Video Marketing Guide

 

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