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Video marketing

Grow your business and build brand affinity with video

Online marketing is all about providing your customers with informative, helpful, and engaging content from the beginning to the end of their buyer's journey. While that fact will not change, the delivery of that content must evolve alongside the changing methods of communication. Customers want to absorb information as quickly and directly as possible. Video is a powerful way to make that happen. Learn more with our Video Marketing Guide.


View our video marketing guide
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How to Use Video to Fuel Brand Affinity:


In a world that is more connected than ever, word-of-mouth has become the most effective form of advertising. 
Brand Affinity, is the level of trust between the consumer and a business. It’s a connection between a brand and a person built through time and through high-quality content that connects at an emotional level. Learn more about Brand Affinity Marketing.

 

CHECK OUT OUR GUIDE TO EPISODIC VIDEO

Plan

Here we discover what type of video works for your business. From interview to product demo, we think through what will not only compel viewers to watch, but to connect.

Create

This is the hands-on part. Whether in our studio or on site, from pre-production to post, we work hard on making standout video content that embodies your brand.

Analyze

After we have incorporated the video into your strategy, we collect actionable data, and lots of it. From there, we optimize to improve.

Measuring success from video marketing efforts

Video is only as powerful as the tools you use. That’s why we use Wistia and are proud Platinum Wistia Agency Partners. Wistia is a professional video hosting website. Designed with businesses in mind, Wistia's features allow you to easily track number of views, viewers’ interaction with your content, and the information needed to refine, build, and engage your audience.

3x MORE CUSTOMERS CLOSED WHEN 
VIDEO WAS A PART OF THEIR BUYERS JOURNEY

READ THE VIDEO CASE STUDY


Our weekly video series: Coffee Talks

 

Using Episodic Content to Fuel Brand Affinity

 

Finding Marketing Resources

 

 Traditional Marketing Meets Digital Marketing