At Nextiny, we are committed to providing the best marketing and sales services. We use the top marketing and sales software in the industry and continue to evolve our processes and methodologies to measure and generate more success over time. This is what drew us to become HubSpot Partners almost 10 years ago and what has driven us to become the first HubSpot Diamond Agency in the Sarasota Area. HubSpot is the leading marketing, sales and service software in the world, integrating multiple growth tasks into one tool, and providing an entire ecosystem of resources that we use to generate success for your business. The HubSpot Platform is growing (1000 apps and counting), and we are constantly testing new software. This page highlights some of the best tools that we use on a regular basis for ourselves and for our customers. We have created partnerships with many of these companies to increase our knowledge and experience within the world of marketing and sales. The HubSpot Platform provides us with the most advanced technology to generate more success over time.
In exploring ways to connect with our clients and micro-audience by providing insights on topics of marketing, sales, and software, we created a video series: Coffee Talks. Just like marketing and sales strategies depend on a strong, well-defined foundation, a videos series requires the same. We mapped out the process start-to finish, put the tools in place and *BAM* we made it happen. We've since used our same video series tech stack to create, optimize and promote two entirely new video podcast series for our agency as well as series endeavors for our clients.
Learn more about our 2020 Stackies contender >>
We are proud to announce that we were named a winner of the 2020 Stackie Awards. The Stackies is a contest that invites marketers to send in a single slide illustrating their marketing stack and the way they conceptualize them together as a whole.
HubSpot is an inbound marketing and sales software that gives us the power to create, track, and optimize all of our marketing and sales processes. The HubSpot software covers a broad scope of marketing applications; website design and management, an intuitive CRM system with in-depth segmentation and targeting ability, an email marketing and automation platform, social media promotion tools, and much more. Where there are gaps in HubSpot's software capabilities, they've adjusted by facilitating a software ecosystem that allows users to integrate all of the crucial tools needed for agencies like ours to create success for our clients. Learn more about the HubSpot Platform.
Review our podcast episodes with HubSpot's Martech Masters:
Luke Summerfield, Sr. Program Manager: Secured Websites and the HubSpot CMS Hub
Kevin Dunn, Manager of Education: How HubSpot Academy Adapted to Remote Video Recording
David Weinhaus, Global Head of Partner Sales Enablement: How to Adapt Your Sales Strategy in Times of Crisis
Wistia allows us to track performance and actions on our customers’ videos, helping optimize for higher engagement and conversions. The Wistia + Hubspot integration helps us understand the impact of video on our inbound efforts, showing us the influence that video has on our customers’ buyer’s journey. As an agency, we are always looking for ways to analyze our complete marketing efforts, and HubSpot’s Platform, with integrations like Wistia, helps give us that complete picture. Video is a part of every new retainer and an integral part of Nextiny’s overall marketing strategy. Learn more about the HubSpot-Wistia integration.
Review our podcast episodes with Wistia's Martech Masters:
Chris Savage, CEO and Co-Founder: Remote Video Solutions and Insights
Katie Morrisey, Sales Development Manager: Elevating Your Sales Process with Video
With Seventh Sense, we can send email campaigns at the optimal time for each lead, at a time when they are most ready to engage. We can also utilize this data to give sales teams better insight on their prospects' buying behavior, contacting SQLs at a time when they are most ready for it. The best part is that sales teams can access the data right inside of the HubSpot CRM. This integration allows us to create more success for our customers, increasing conversion rates and ROI on email campaigns. Learn more about the HubSpot-Seventh Sense integration.
Review our podcast episodes with Seventh Sense's Martech Masters:
Mike Donnelly, CEO: Optimizing Your Email Communications and Strategy.
Through Databox, we have been able to create custom reports for our customers to showcase the value of HubSpot and many other software integrations, like Wistia, Seventh Sense, and Drift. In these reports we can connect the dots between several HubSpot accounts and other software platforms. Thanks to these custom reports, we’ve been able to improve communication between marketing and sales. This focuses the conversation on data-driven results, which helps teams work together towards a common goal. Learn more about the HubSpot/Databox integration.
Review our podcast episodes with Databox's Martech Masters:
Pete Caputa, CEO: Using Data to Make Marketing and Sales Decisions.
Insycle is a software that allows us to manipulate, import and clean HubSpot CRM data in a safe and efficient way. Insycle connects to your HubSpot database and allows you to make bulk changes, standardize formats, merge repeats, import data and make bulk updates among other functionalities. This helps us and our clients maintain a clean database for better segmentation and reporting.
CallRail tracks lead generation efforts that originate from calls, rather than from digital conversions like form submissions on the website. This integration allows our agency to showcase leads generated by all efforts and accurately track the original source of each lead even when they did not fill out a form. This gives us insights into how our campaigns are working with more accurate data, helping us prove the success of our inbound efforts. Learn more about the HubSpot/CallRail integration.
Lucky Orange is a site heatmap software that provides us with website user experience data with an overview of site performance from all traffic, as well as the individual profile of a site visitor’s experience. This data drives our decisions with website redesigns, developing conversion opportunities, and the adjustment of current campaign experiences.
Review our podcast episodes with Lucky Orange's Martech Masters:
Danny Wajcman, COO and Co-Founder: How to Optimize you Website (CRO)
Moz is an SEO software that offers a range of optimization capabilities. Through Moz's software we can audit and adjust on-site SEO issues, evaluate client search performance, run a competitive analysis, research keyword opportunities, and monitor technical site issues. Moz Local is an amazing tool that monitors and implements location citations on acclaimed sites, helping create consistency across the web and boosting local rankings.
Bright Local is a local SEO tool that helps us create, monitor, and grow our local directory listings across the internet. This helps us create consistency for every local business we manage, as well as the individual locations associated with the one business. We also use Bright Local to empower our client’s to own their reputation management process by tracking customer feedback per location and brand.
Panda Doc is a HubSpot integrated software that replaces the old process of managing sales proposals, contracts, and quotes, as well as eSignatures for generic documents and HR. This software allows for easier personalization and edits, all while simplifying the management and storage process in an easy-to-use, safe, and time-efficient manner.
Review our podcast episodes with PandaDoc's Martech Masters:
Mikita Mikado, CEO: Removing Friction in your Sales Process with Online Contracts
Sakari is a business text messaging service that integrates with Hubspot to send SMS reminders, alerts, confirmations, sales and marketing campaigns.
Review our podcast episodes with Sakari's Martech Masters:
Adam Horsman, Co-founder, Creative Ways to use Text Messages for Marketing and Sales
Postal is an Experience Marketing solution that manages all of your offline marketing needs. Postal integrates with HubSpot to automate the creation, delivery and sending of personalized gifts and direct mail to enhance communication with prospects and clients.
Review our podcast episodes with Postal's Martech Masters:
Ben Jablow, VP of Alliances, How to use Gifts & Direct Mail for Marketing & Sales Engagement
Zoom allows us to connect with our customers, partners, and team members through video calling, phone calling, and virtual events. We run all virtual events through zoom webinars.
Aircall is a virtual business phone system that allows you to have all of the helpful tools you need on one digital platform. A virtual call center means that your team can easily stay on top of communications and activity while seamlessly integrating the data directly into HubSpot.