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technology stack

The HubSpot Platform

At Nextiny, we are committed to providing the best marketing and sales services. We use the top marketing and sales software in the industry and continue to evolve our processes and methodologies to measure and generate more success over time. This is what drew us to become HubSpot Partners almost 10 years ago and what has driven us to become the first HubSpot Diamond Agency in the Sarasota Area. HubSpot is the leading marketing, sales and service software in the world, integrating multiple growth tasks into one tool, and providing an entire ecosystem of resources that we use to generate success for your business. The HubSpot Platform is growing (1000 apps and counting), and we are constantly testing new software. This page highlights some of the best tools that we use on a regular basis for ourselves and for our customers. We have created partnerships with many of these companies to increase our knowledge and experience within the world of marketing and sales. The HubSpot Platform provides us with the most advanced technology to generate more success over time.
 

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In other words… we find the best software out there, so you don’t have to.
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HubSpot's Impact Award for Integrations Innovation on Measuring the Impact of Video Marketing

We are proud to announce that our case study has won the 2018 Impact Award for integration innovation.  The Integration Innovation Award recognizes creative uses of HubSpot Connect Integrations and honors the innovative way agencies are creating unique services for their clients.

READ THE WINNING CASE STUDY


Nextiny's 2019 Stackies Contender

The Stackies are an award given out each year at The MarTech Convention, a marketing and technology conference. Every year, organizations from across the country build their own stacks to submit. A “Stack” is a collection of all the different software a company uses during their daily operation. Anything from automation, social media management, CRM, videos, content management, or any other tool that assists in the growth of a business. 

 Learn more about our 2019 Stackies contender >>

 
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Nextiny's 2020 Stackies Contender (Winners)

In exploring ways to connect with our clients and micro-audience by providing insights on topics of marketing, sales, and software, we created a video series: Coffee Talks. Just like marketing and sales strategies depend on a strong, well-defined foundation, a videos series requires the same. We mapped out the process start-to finish, put the tools in place and *BAM* we made it happen. We've since used our same video series tech stack to create, optimize and promote two entirely new video podcast series for our agency as well as series endeavors for our clients.

Learn more about our 2020 Stackies contender >>

 

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Winner of Martech Conference's 2020 Stackie Awards

We are proud to announce that we were named a winner of the 2020 Stackie Awards. The Stackies is a contest that invites marketers to send in a single slide illustrating their marketing stack and the way they conceptualize them together as a whole.

SEE OUR WINNING TECH STACK
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HubSpot

HubSpot is an inbound marketing and sales software that gives us the power to create, track, and optimize all of our marketing and sales processes. The HubSpot software covers a broad scope of marketing applications; website design and management, an intuitive CRM system with in-depth segmentation and targeting ability, an email marketing and automation platform, social media promotion tools, and much more. Where there are gaps in HubSpot's software capabilities, they've adjusted by facilitating a software ecosystem that allows users to integrate all of the crucial tools needed for agencies like ours to create success for our clients. Learn more about the HubSpot Platform.

Review our podcast episodes with HubSpot's Martech Masters:
Luke Summerfield, Sr. Program Manager: Secured Websites and the HubSpot CMS Hub
Kevin Dunn, Manager of Education: How HubSpot Academy Adapted to Remote Video Recording
David Weinhaus, Global Head of Partner Sales Enablement: How to Adapt Your Sales Strategy in Times of Crisis
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Wistia

Wistia allows us to track performance and actions on our customers’ videos, helping optimize for higher engagement and conversions. The Wistia + Hubspot integration helps us understand the impact of video on our inbound efforts, showing us the influence that video has on our customers’ buyer’s journey. As an agency, we are always looking for ways to analyze our complete marketing efforts, and HubSpot’s Platform, with integrations like Wistia, helps give us that complete picture. Video is a part of every new retainer and an integral part of Nextiny’s overall marketing strategy. Learn more about the HubSpot-Wistia integration.

Review our podcast episodes with Wistia's Martech Masters:
Chris Savage, CEO and Co-Founder: Remote Video Solutions and Insights
Katie Morrisey, Sales Development Manager: Elevating Your Sales Process with Video
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Seventh Sense

With Seventh Sense, we can send email campaigns at the optimal time for each lead, at a time when they are most ready to engage. We can also utilize this data to give sales teams better insight on their prospects' buying behavior, contacting SQLs at a time when they are most ready for it. The best part is that sales teams can access the data right inside of the HubSpot CRM. This integration allows us to create more success for our customers, increasing conversion rates and ROI on email campaigns. Learn more about the HubSpot-Seventh Sense integration.

Review our podcast episodes with Seventh Sense's Martech Masters:
Mike Donnelly, CEO: Optimizing Your Email Communications and Strategy.
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Databox

Through Databox, we have been able to create custom reports for our customers to showcase the value of HubSpot and many other software integrations, like Wistia, Seventh Sense, and Drift. In these reports we can connect the dots between several HubSpot accounts and other software platforms. Thanks to these custom reports, we’ve been able to improve communication between marketing and sales. This focuses the conversation on data-driven results, which helps teams work together towards a common goal. Learn more about the HubSpot/Databox integration.

Review our podcast episodes with Databox's Martech Masters:
Pete Caputa, CEO: Using Data to Make Marketing and Sales Decisions.
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Insycle

Insycle is a software that allows us to manipulate, import and clean HubSpot CRM data in a safe and efficient way. Insycle connects to your HubSpot database and allows you to make bulk changes, standardize formats, merge repeats, import data and make bulk updates among other functionalities. This helps us and our clients maintain a clean database for better segmentation and reporting.
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CallRail

CallRail tracks lead generation efforts that originate from calls, rather than from digital conversions like form submissions on the website. This integration allows our agency to showcase leads generated by all efforts and accurately track the original source of each lead even when they did not fill out a form. This gives us insights into how our campaigns are working with more accurate data, helping us prove the success of our inbound efforts. Learn more about the HubSpot/CallRail integration.
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Lucky Orange

Lucky Orange is a site heatmap software that provides us with website user experience data with an overview of site performance from all traffic, as well as the individual profile of a site visitor’s experience. This data drives our decisions with website redesigns, developing conversion opportunities, and the adjustment of current campaign experiences.

Review our podcast episodes with Lucky Orange's Martech Masters:
Danny Wajcman, COO and Co-Founder: How to Optimize you Website (CRO)
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Moz / Moz Local

Moz is an SEO software that offers a range of optimization capabilities. Through Moz's software we can audit and adjust on-site SEO issues, evaluate client search performance, run a competitive analysis, research keyword opportunities, and monitor technical site issues. Moz Local is an amazing tool that monitors and implements location citations on acclaimed sites, helping create consistency across the web and boosting local rankings.
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Bright Local

Bright Local is a local SEO tool that helps us create, monitor, and grow our local directory listings across the internet. This helps us create consistency for every local business we manage, as well as the individual locations associated with the one business. We also use Bright Local to empower our client’s to own their reputation management process by tracking customer feedback per location and brand.
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PandaDoc

Panda Doc is a HubSpot integrated software that replaces the old process of managing sales proposals, contracts, and quotes, as well as eSignatures for generic documents and HR. This software allows for easier personalization and edits, all while simplifying the management and storage process in an easy-to-use, safe, and time-efficient manner.

Review our podcast episodes with PandaDoc's Martech Masters:
Mikita Mikado, CEO: Removing Friction in your Sales Process with Online Contracts
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Sakari

Sakari is a business text messaging service that integrates with Hubspot to send SMS reminders, alerts, confirmations, sales and marketing campaigns.

Review our podcast episodes with Sakari's Martech Masters:
Adam Horsman, Co-founder, Creative Ways to use Text Messages for Marketing and Sales
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Postal

Postal is an Experience Marketing solution that manages all of your offline marketing needs. Postal integrates with HubSpot to automate the creation, delivery and sending of personalized gifts and direct mail to enhance communication with prospects and clients.

Review our podcast episodes with Postal's Martech Masters:
Ben Jablow, VP of Alliances, How to use Gifts & Direct Mail for Marketing & Sales Engagement
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Zoom

Zoom allows us to connect with our customers, partners, and team members through video calling, phone calling, and virtual events. We run all virtual events through zoom webinars.

Partner Testimonials

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Gabriel and the Nextiny team have embraced the HubSpot platform ecosystem in a remarkable way. Not only have they mastered a variety of apps that provide ancillary value when integrated with HubSpot-- they've also built a whole suite of value-added services around this connected software to provide even more growth opportunities for their clients.
Alec Biedrzycki
Marketing Manager | Integration Platform
HubSpot
Wistia
Nextiny consistently sets the bar high, particularly with their innovative video-first approach to marketing and sales. They aren't afraid to take risks and experiment, which has led to impressive growth for both their agency and their clients. And they always take care to integrate the technology they use with their creative work, in order to provide a full-service solution. Nextiny has consistently been one of our best agency partners: always motivated, always enthusiastic, and always moving faster than the speed of light!
Dee Dee de Kenessey
Business Development
Wistia
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There are very few agencies who scout out new technology proactively, figure out how it can help their clients, then roll it out effectively to a large percentage of them. Amongst the 100s of agencies I personally have gotten to know over the last decade, Nextiny is one of the very best at this.
Peter Caputa IV
CEO
Databox
Insycle
If you’re a technology company looking for ways to grow and improve I’d highly recommend partnering with Nextiny. Gabriel and the team seek innovative solutions to help their clients get better results faster and throughout our partnership, they’ve helped us improve the product with invaluable feedback and new ideas. We’re very excited to partner with such an enthusiastic team and look forward to continuing building on this strong relationship.
Yonatan Lee
Founder and CEO
Insycle
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Nextiny is a rare breed in the agency community. They're always at the forefront of exploring new and innovative ways to deliver better results for their clients and one way they do this is through technology. At Seventh Sense, we partner with dozens of marketing agencies and Nextiny always rises to the top for not only their ability to grasp new and different use cases of our system but more so in their ability to execute. They also stand out as a partner by providing consistent feedback on new product ideas; many of which have been implemented. Simply put, we highly recommend them!
Mike Donnelly
CEO & Co-Founder
Seventh Sense

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