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Answer Engine Optimization (AEO)

Become the Brand AI Trusts & Buyers Choose

Your buyers are still searching, but now they’re asking ChatGPT, Google AI Overviews, Perplexity, and voice assistants. And instead of ten blue links, they’re getting one synthesized answer.

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Does it feel like

AI Changed the Rules Overnight?

You might be thinking:

  • We’re doing more marketing than ever—so why is traffic dropping?
  • AI is clearly influencing buyers, but I can’t track or explain it.
  • Sales keeps hearing ‘AI told me this,’ but we don’t know why.
  • It feels like decisions are being made before we even show up.

That frustration isn’t failure.
It’s the signal that search has shifted, and your strategy hasn’t yet.

 

What Changed:
From SEO to AEO

Traditional SEO focused on ranking pages and driving clicks.

But buyers no longer search the same way,  and AI no longer shows results the same way.
Answer Engine Optimization focuses on earning trust so your brand becomes the source AI relies on when questions are asked.


How Buyers Search Now
When buyers ask AI:

  • “Who is best at solving this problem?”
  • “What platform should we choose?”
  • “How should we approach this strategy?”

They’re not looking for ten options.
They’re looking for one confident answer.


How AEO Works
AEO helps AI understand:

  • What you do
  • Who you help
  • Why your perspective matters

So AI systems can confidently surface your brand as the answer, before buyers click a link.

How Answer Engine Optimization Drives Real Growth

1
Attract the Right Buyers AEO ensures your brand shows up when buyers ask AI high-intent questions—before they ever reach a search results page.
2
Earn Trust Before the Click By becoming the source AI trusts, prospects arrive already educated, aligned, and confident in your expertise.
3
Shorten the Sales Cycle

Buyers who discover you through AI conversations move faster because the “why you” question is already answered.
4
Visibility > Revenue AEO connects marketing visibility directly to sales conversations, pipeline, and closed-won deals.

Inbound attracts attention — AEO earns trust before the first conversation.
Explore inbound marketing vs. loop marketing as search shifts to AI-powered discovery.

See How AI Is Redefining Client Acquisition

 
f you want to go deeper into how search, AI, and buyer behavior are changing, start here.
 
We break down the shift from SEO to AEO in real-world terms, what’s changing, why it matters, and how marketing and sales teams need to adapt.

This isn’t theory. It’s what we’re seeing every day with real clients navigating AI-powered discovery.

From SEO to AEO Webinar Series


60-minute AEO Training — Free, On Demand

You now understand the shift, here’s what we do about it.

What’s Included in Our Answer Engine Optimization (AEO) Services

SEO + AEO Audit

We diagnose how search engines and AI systems currently see your brand — so you know exactly what to fix first.

  
Topic & Authority Strategy

We define what questions your brand must own so AI recognizes and trusts you as the answer.

  
Content Optimization for AI Trust

We restructure and optimize content so it gets cited, summarized, and surfaced by AI — not just indexed.

  
Schema & Structured Knowledge Modeling

We implement schema that tells AI who you are, what you do, and why you’re credible in clear, machine-readable terms.

 

  
Multimedia Trust Signals

Webinars, video, audio — we optimize all formats so AI systems treat them as evidence of expertise.

  
Loop Marketing Distribution

We make your expertise visible across channels so signals compound and reinforce your authority over time.

  
AI-Focused Visibility Tracking

Beyond traffic — we measure AI citations, answer ownership, and visibility where traditional analytics can’t.

  
HubSpot Enablement & Alignment

We align AEO insights to HubSpot so content, automation, and sales workflows work toward real pipeline impact.

  
Ongoing Strategy & Education

AI search changes fast — we coach your team, refine your strategy, and help you stay ahead of evolving models.

  
This isn’t a collection of tactics, it’s a connected system designed to earn trust, influence decisions, and drive revenue.

We have put in the work to master our craft...

So we can deliver big wins online for your business

23+ Years as an agency
100K+ Hours in HubSpot
5+ Yrs Avg Client Partnership
85+ HubSpot Certifications

On average, our long term clients see a 7X boost in their monthly traffic and a 10X surge in monthly lead generation

+74% Deals for B2B Franchise Client
10x Lead Gen For long-term clients
6 Websites Launched in 6 months
+60% Leads For B2C High-Ticket Client

Explore All Case Studies
Whether you’re just beginning your AI visibility journey or you need a full strategic growth partner, we have structured support levels designed to match your goals.

SEO + AEO Packages

Don't see a package that fits what you're looking for? 
Let's talk about a customized plan or get started with a project by the hour.

SEO + AEO Audit

$3,500
One-tme fee
Technical SEO review
Content and topic authority analysis
Schema and structured data evaluation
AI visibility and competitive insights
Clear roadmap from SEO to AEO
20-hour project to analyze where you are, create some quick wins, and plan for your ongoing AEO strategy.
REQUEST SEO/AEO AUDIT

SEO + AEO Growth

$5,000/mo
*Starting price (30 hours per month)
Comprehensive SEO + AEO Audits
Ongoing SEO and AEO optimization
Content updates and answer-focused assets
Schema implementation
Topic authority expansion
Ongoing website SEO/AEO optimization recommendations
Video/Webinar strategy optimization over time.
Monthly reporting and insights
AI-Powered Optimizations
Ongoing AEO engagement.
Schedule an Exploratory Call

Web + HubSpot + Marketing

$8,000/mo
*Starting price (50 hours per month)
Everything in the Growth package
Comprehensive Audits
HubSpot Implementation
Website Design (HubSpot CMS)
Marketing Strategy
Content & SEO/AEO
Database Management
Email Campaigns
Ads Management
HubSpot Integrations
Sales Process Review
Performance Analytics
Coaching & Training
AI-Powered Strategy

Ongoing Marketing, SEO, and AEO retainer.
Schedule an Exploratory Call

How our team uses AI to drive results

We use AI every day in HubSpot and our tech stack to save time, improve results, and drive client growth.

AI-Powered Tech Stack

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Explore our AI-powered growth tools and strategies designed to accelerate results, and our AEO (AI SEO) resources.

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Our founder helps shape HubSpot’s AI roadmap as a member of the AI HubSpot Partner Advisory Council.

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Case Study: Long before AI was a buzzword, we drove a 36% lift in email open rates with Seventh Sense AI-powered optimization.
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Explore AEO frequently asked questions

Have a question not listed? Contact our team!

 
What is Answer Engine Optimization (AEO)? Answer Engine Optimization (AEO) is the process of optimizing your content and authority so AI systems understand your expertise and surface your brand as the trusted answer to buyer questions.
How is AEO different from SEO? SEO focuses on ranking pages in search results.
AEO focuses on helping AI systems trust, summarize, and recommend your brand as the answer.
Why does AEO matter now? Buyers are using AI tools to research and make decisions before visiting websites.
If AI doesn’t understand or trust your content, your brand may never appear in the buying journey.
Does AEO replace SEO? No. AEO builds on SEO.
Strong technical SEO and content are still required, but AEO extends them for AI-driven discovery.
How do AI models decide which brands to trust? AI looks for clear expertise, consistent messaging, structured data, and authoritative content across multiple formats and sources.
How long does it take to see AEO results? Early AI visibility signals often appear within 60–90 days.
Stronger authority and revenue impact typically build over 3–6 months.
How do you measure AEO success? AEO success is measured through AI visibility, citations, topic authority growth, and influence on sales conversations—not just clicks or traffic.
Does content still matter for AEO?

Yes. Content must clearly answer buyer questions, reinforce authority, and be structured so AI systems can understand and trust it.
Do videos and webinars help with AEO? Yes. Long-form educational content like videos and webinars act as strong trust signals for AI systems and support authority building.
What’s the best way to start with AEO? Start with an SEO + AEO Audit to understand how AI currently sees your brand and get a clear roadmap for improvement.
Why is schema important for Answer Engine Optimization? Schema provides structured context that helps AI systems understand what your content means, how topics are connected, and why your brand is authoritative—making it easier for AI to trust and surface your content as an answer.
Does social media impact AEO?

Yes. Social media reinforces authority and consistency. When your expertise is validated across platforms, it strengthens trust signals that AI systems use to evaluate and recommend sources.

We've helped businesses like yours generate over 200,000 leads

Frank Herold Sarasota Bay Club

"We have been working with Nextiny for the past 8+ years. They are creative, innovative, and know what they are doing. Our digital presence has improved every year and that presence has translated into Sales. They are a great partner!"

Shivani Stadvec Tomorrow Health

"Nextiny is extremely collaborative, thorough, and kind. We couldn't have accomplished our growth and marketing goals without them and would highly recommend working with them across marketing needs."

Korinne Ladyzhensky SpecialEyes, LLC

"The whole team is incredibly creative, smart, helpful, and responsive. Having Nextiny's support has been essential to setting our path for growth. Our partnership has been well worth every penny and we are forever grateful for their work and guidance."

Ready to be the answer your buyers and AI trust?

Start with an SEO + AEO Audit to understand how your brand shows up in AI today and get a clear roadmap for what to do next.
Book Your SEO + AEO Audit