So, how does Inbound Marketing work exactly?
Inbound Marketing works by mastering the knowledge of who your target buyers are, their pain points and the information that they seek to solve their problems. With that firm grasp into your customers’ needs you create precise content that matches solutions to their pains in the form of blogs, guides, e-books, videos and more which directs them to your website. To receive the valued offer, your website visitors give you their contact information, becoming leads. You then appeal to buyers at critical stages through email marketing automation and lead-nurturing, until there is contact with your sales team.
And how do you know that your marketing campaign works?
We use HubSpot Closed-Loop Reporting to lend insight into your entire customer’s lifecycle so that you can see the entirety of activities most likely to yield customers – from the time they first interact with you and they become your clients until you “close the loop.” Through this scientific process, we prove Return on Investment (ROI) on your marketing and sales efforts.