Is Your Sales Team Selling With 21st Century Tools & Methodologies?
Inbound Sales is a philosophy that transforms sales to match the way people buy. The Internet changed the buyer-seller relationship. The power has shifted from the seller to the buyer.
Therefore:
Inbound sales teams base their entire sales strategy on the buyer rather than seller.
Inbound sales people personalize the entire sales experience to the buyer’s context.
What is the Inbound Sales Methodology?
Build a sales process that supports the buyers journey:
Identify
Identify strangers who may have goals or challenges that your business can help with. These strangers become leads.
Connect
Connect with leads to help them decide whether to prioritize goals or challenges. If a buyer decides to prioritize goals or challenges, leads become qualified leads.
Explore
Explore the goals or challenges with qualified leads to assess whether your offering is a good fit for their context. If so, qualified leads become opportunities.
Advise
Advise these opportunities in ways in which their solution is uniquely positioned to address buyer’s context. If what you are offering is best for them, opportunities become customers.
What can sales enablement do for your team?
Allows your sales team to better take advantage of marketing leads
Leads to an increase in revenue through the alignment of marketing and sales
Provides processes, practices, technologies, and tools to improve the performance and productivity of your sales organization.
Inbound Sales Tools:
HubSpot CRM
This free tool allows you to:
Track all of your sales interactions in one place
Save time through automation features
Analyze the full sales funnel and current deals in real time
