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fREQUENTLY ASKED QUESTIONS

Are you thinking about working with an agency?

We hope these questions help you get a better idea of what it takes to partner with an agency to grow your business online!

How do I choose an agency to work with?

Choosing the right agency for you depends on what you are looking for. At Nextiny, we are as selective in choosing our clients as they are in selecting us. We want to make sure that we are working with companies that we feel we can truly help grow. We also want to make sure we are taking on clients who see us as strategic partners, not as service providers. If your entire team is not willing to work with us to help grow your business, we are not the right agency for you.

How do I know if I am ready for inbound?

When we partner with companies to start an inbound strategy, our goal is to help your business GROW! To have true success from the beginning, you should have most of the following:

  • An understanding of who your ideal customers are

  • Defined sales processes with an active sales team

  • A database of current leads and customers

  • Established business goals and a willingness to share company information to help our agency understand where you are and where you would like to be.

Does your agency only work with clients in a specific industry?

Because we are located in the state of Florida, the luxury market has become our bread and butter. That being said, if your business is a good fit for an inbound strategy, we would like to see how we can help you grow. The ideal fit for an inbound strategy is a business with a long sales cycle and/or high priced products or services.

How long does it take to see results from an inbound strategy?

Everyone's favorite answer is "it depends," right? Well, in this case, it really does. We create a customized inbound strategy for each client. The strategy is based on where you currently are, what materials you have, and what you need to grow. If you have an existing website, create content, and use HubSpot, we can help you see results faster than if you are starting from scratch. A well-developed, successful inbound strategy is a long-term play. Inbound is not built for short-term success. Because of this, it could take a year or more to see ROI in some cases.

How can I understand if my strategy is successful?

To understand if you have a successful inbound strategy, you need to analyze the results against your business goals. If you need to talk to 20 new leads a month to close 5 new customers, then we will analyze how your inbound efforts are contributing to both your goals for lead generation and customers closed. There are a lot of different metrics that you can analyze when it comes to inbound efforts, especially when you are using a tool like HubSpot, but it is important to understand which metrics are actually making an impact and helping to prove ROI.

What kind of time investment do I need to make when working with an agency?

When it comes to an inbound strategy, you get out what you put in. It is important to understand that agencies like ours are inbound experts. We are not experts in your industry or your unique business. We will work with you to understand your business and we will do the necessary research to help find more opportunities for growth. In the beginning, we will require more of a time investment from you and your team as we get your strategy off the ground. Weekly check-in meetings to keep things moving forward are normally necessary, as well as an additional few hours a week for content and campaign material approval. As we move forward, there will be less of a time commitment on your end for meetings and approval. A lengthy  approval process can be devastating to a strategy moving forward. If you are unable to review and approve things in a timely manner, it makes it very difficult for us to keep things moving forward to help you reach your goals.

Who is my point of contact at your agency? How will you work with my current team?

When you work with Nextiny, you get the entire team. You will have your Account Manager as your primary point of contact, but then you will also have individual team members who will be your go-to for specific needs. You will be well-acquainted with the team so that you know who you should be contacting for sales questions, new campaign information, website changes, or anything else that comes up. If you are not sure which team member to contact, we also have a support ticketing system in place so that you can always submit a ticket to support.

Does your agency do any project-based work?

In a short answer, no. If you are looking for just a website redesign or SEO services as single services, we are not the agency for you. We know that having a nice website and having a comprehensive SEO strategy are both important aspects of your online presence. We also know that it takes a lot more than just those single services to see a return on your investment. Therefore, we encourage you to adopt a full inbound strategy.

Does your agency help with PR and offline marketing?

If you have an existing PR or traditional marketing strategy, this is something you will have to continue managing outside of our partnership. Our specialty is inbound, so we do not take on other efforts. We will, however, help you optimize these traditional efforts in an inbound way by supplying you with unique tracking numbers and other tools to be able to track your success from these efforts. This will help you understand if you are actually getting any business from these efforts and then decide from there if you want to continue investing in these offline efforts.

How much does it cost to work with an agency? Are there any additional costs?

Our services are retainer-based. You pay a monthly retainer based on the number of hours we decide it will take to work on your strategy every month. Each strategy is unique, so the number of hours and therefore, cost will be decided on a case-by-case basis. In addition to your retainer with Nextiny, you will have a software package and your HubSpot contract. Outside of that, if you choose to invest in Google AdWords or Facebook Ads, our team will manage those strategies for you as part of your retainer as long as your ad spend is $1,000 or higher per month for each. Your ad spend is an additional investment you will make outside of your retainer.

Who is Nextiny's ideal customer?

Forming strategic partnerships means we are just as careful in choosing new clients as they are in choosing us as their agency!

 

Here's Why You May Not Want to Work With us
 

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